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A lot of great writers suck at titles and this is what they taught me about writing…
Seth Godin has a title that scored zero in the headline analyzer
Seth Godin has a post title that scored zero in that headline analyzer everyone recommends. Seriously. Zero. Zip. No score.
It all started with a stupid thing I read…
I honestly think I suck at titles. Like, I pull them out of the damn air.
One time I had an article I thought was pretty good, but no one read it.
Like, NO ONE. A big fat ZERO.
So I changed the title and in one day it had hundreds of likes. Which explains why I started reading about writing better titles. Because, duh! Suckage.
Anyway, so I was reading about better titles and I read one weird old tip that said to write 50-100 titles for every article and you’d eventually get the hang of good titles. My first thought was — are you frigging kidding? Um — no!
(because, if I had to write 50-100 titles for every article, you’d forget who I was before I wrote the next article, because hot damn that’s a lot of titles…)
So I got this crazy idea to check out the titles of some of my favorite writers and see how…