Drive More Customers Through SEO

Nilma Peiris
LinkIT
Published in
2 min readAug 19, 2021
Artwork by Author

What every successful business still needs? It’s simply Customers. Fairly everyone now uses social media, search engines to find what they are looking for while past days are the days of phone books, handbills, and catalogs. That is why SEO (Search Engine Optimization) has been a huge reason for the success or the failure of a business. In other words, if your business site couldn’t appear in the search results of a search engine, then there is no point in maintaining a business website.

Then how SEO can help you to grow your business??

SEO helps you to reach the right audience

With a well-designed SEO strategy, you are shown for the keywords which are searched by your potential customers. As an example, if you sell handmade gift items, you target keywords such as “buy handmade gift items”, “best handmade gift items”, “handmade gift ideas” and etc.

SEO increases your online visibility

Nowadays, with the technical revolution, mostly everyone turns to search engines for answering all sorts of questions and also solving all kinds of problems. So, if your company site gives solutions to those problems, then you may gain a lot of visibility.

SEO improves brand awareness

Brand awareness is the procedure of helping your target market end up extra familiar with your brand and your business. Brand awareness is fundamental because it helps you promote brand trust, and when humans believe your brand, they’re not only more possible to buy but greater possibly to inform others about your business.

SEO helps you beat the competition

More you ranking above in search results, there is more chance to achieve your goals and meet your potential customer base. Improving your SEO has become an essential thing to staying competitive because we are living in a world where search engines have become such a prevalent way to find anything and everything.

So it has become a must that you should invest in a smart SEO strategy to stay competitive in your target market.

--

--

Nilma Peiris
LinkIT
Writer for

I am a 3rd year undergraduate student at Faculty of Information Technology, University of Moratuwa.