Owning a Consumer Habit
There are multiple multi-billion-dollar consumer products segments which have seen zero innovation in decades.
The past few years we’ve seen a wave of successful consumer product companies whose primary innovation was in developing direct to consumer relationships, which enabled them to offer intimate customer experiences and superior product value. The most successful of these companies were able to own a consumer habit by building brands and products people love.
So where do we fit into this market as technology investors?
What LionBird is looking for
We are looking for more than just clever marketing plays but rather startups that at their core, are bringing real IP. This goes beyond connected hardware devices and includes consumer products leveraging science and engineering to generate unique value propositions.
In building out our knowledge and networks in this industry we met many promising companies in Israel within the consumer products field, listed below. The criteria for inclusion was that all these are physical consumer products targeted for at-home use with Israeli founding teams or presence (so no app-only consumer companies).
===Visit BrandedInventions.com for the full map===
As you can see there are 100+ companies in the list (for the full map visit BrandedInventions.com). Some notable findings:
- 4 are at the $1B+ valuation level and 10+ have surpassed the $100M valuation level
- Digital health, wellness, sportech and eldercare account for 50%+ of the list
We are excited for what’s coming next. If you are working on a startup in this category, feel free to reach out to me directly (no need for the warm intro): jonathan@lionbird.com
===Visit BrandedInventions.com for the full map===
