Liquid & GritTikTok and YouTube Are Using IAPs to Generate Billions of DollarsSocial media apps are expanding their revenue streams by adding gifting and subscription systems. These systems resemble the IAP systems…6 min read·Mar 19, 2024----
Liquid & GritTile Busters Has a Generous Economy That Encourages Players To Win on the First TryTile Busters’ economy primarily drives spend through win streak mechanics. To give players a strong incentive to maintain their win…3 min read·Mar 12, 2024----
Liquid & GritApple’s New External Payment Rules Are Full of LoopholesApple’s new App Store Guidelines are designed to discourage developers from using external payments and marketplaces — but they contain…3 min read·Mar 5, 2024----
Liquid & GritHow the Supercell and Chess.com Collab Added 1.2M Daily Users to Clash RoyaleSupercell and Chess.com created a deep cross-promotion, Clash Chess, which succeeded due to an exceptionally strong fit between the two…3 min read·Feb 27, 2024----
Liquid & GritReal-World Rewards Are a Major Win-Win for Brands and GamesOffering real-world rewards can boost engagement and UA during brand collaborations. Real-world rewards offer three main benefits:6 min read·Feb 20, 2024----
Liquid & GritRoyal Match’s Economy Is More Generous and Less Costly than Candy Crush Saga’sRoyal Match’s economy is five times as generous as Candy Crush Saga’s, largely due to greater round rewards and lower round costs. Royal…3 min read·Feb 13, 2024----
Liquid & GritHow to Succeed with Fail-State AdsVideo ads that show players failing simple tasks motivate viewers to download the app to fix the player’s mistake. These “fail ads” show…3 min read·Feb 6, 2024----
Liquid & GritLocalize IAP Prices To Maximize Revenue in Emerging MarketsFor most GEOs and markets, apps should price IAPs as close as possible to the converted price in USD — but could go slightly below the…6 min read·Jan 30, 2024----
Liquid & GritRovio Added a Web Store with In-App Registrations — And You (Probably) Can TooWith Red’s Club, Angry Birds Friends is using in-app notifications to sign players up for an external platform without directly linking to…7 min read·Jan 23, 2024----
Liquid & GritVTubers Are an Excellent but Underused Option for Targeting Young Male AudiencesVTubers are some of the most-watched female streamers globally — and their fans (primarily young men) are extremely dedicated. VTubers are…9 min read·Jan 16, 2024----