Loyalty and Gamification for Sports: A Unyfy Masterclass
Liquiditeam Guides and Resources
At Unyfy, we have been highly interested in two specific topics. The geneis of which sprouted from a lot of conversations with executives at sports clubs, agencies, and sponsors.
Loyalty and Gamification. Two mechanisms that many of these brands are very keen to implement and capitalize on.
Loyalty programs are incentivization systems designed to encourage repeat business and customer loyalty.
For digital brands and online community management, loyalty programs can be used to reward users for engaging with the brand, such as making purchases, leaving reviews, or using digital products.
These programs can increase customer retention and build brand loyalty.
How can sports brands effectively increase fan loyalty in ways that feel organic and native to the fan experience?
Gamification Explained
Gamification incorporates game elements such as points, badges, and leaderboards, into non-game contexts to increase engagement and motivation.
This is especially important for sports brands when engaging with users outside of gameday.
For digital brands and online community management, gamification can be used to incentivize desired behaviors, such as content creation, social sharing, and engagement with the brand.
In this masterclass, we introduce how gamification and other methodologies can be used to create a fan-centric loyalty program that boosts fan loyalty and lifetime value.
You can expect:
- Intro to gamification & loyalty in sports
- How gamification and loyalty programs are used
- Gamification and loyalty use cases
- A methodology to design loyalty programs
- How Unyfy can be the home of your loyalty program
- Q/A
Visit this page to register or directly via the link down below.
