Lisk Community Update — February 2018
February at Lisk HQ was busy, productive and full of progress! The majority of the month was dedicated to preparing and ensuring a hugely successful Relaunch Event. However, we were able to make strides in each department.
The Community Update for February will cover the following:
- Relaunch Event
- Development Update
- Marketing Update
- Community Update
- Company Update
- Next Steps
Relaunch Event:
Launching the new and improved Lisk in front of family, friends and most importantly, our dedicated community, was a truly rewarding experience. With the WECC in Berlin as the perfect backdrop for such an event, we were able to showcase the revamped website, logo, the Lisk Academy, new product naming as well as discuss the next steps for the development team. Given how many people traveled from the far corners of the world to join us, it was even more special to share this moment, as it highlighted their contribution to driving awareness of Lisk’s mission. There was an enormous sense of pride looking back at all the work that allowed us to reach this point; but we recognize that this is only the beginning.
Development Update:
- The development team continues to approach each day with a laser focus on Core 1.0. We are expecting the Open Beta Release on the Lisk Testnet within 4 weeks.
- We unveiled the Lisk Hub on February 21. It is a one-stop shop for managing your LSK tokens and partaking in the ecosystem. The Lisk Hub can be accessed via your desktop or by downloading the App.
- Fullstack Developer Shusetsu Toda joined the team and has already had an immediate impact on development.
Marketing Update:
- Fresh content was key in February. Alongside our video partner Element E, we released our new homepage video entitled Create the Future, which depicts a visual representation of our mission — a future of decentralized applications that tackle society’s challenges made possible by Lisk.
- Our very own all-star Motion Designer, Julian Alterini, created a range of dynamic videos outlining the following: What is Lisk?, Lisk Academy: What is the Blockchain?, Lisk Academy: Is the Blockchain Safe?. With a clear visual strategy outlined for the next few months, you can expect much more activity from Julian.
- The Lisk Academy was released following the Relaunch Event, and just after two weeks of gathering website data and user feedback, we can see that this project is clearly a community favorite.
- Expand Online, our online marketing contractor, assisted us in planning and deploying paid advertising campaigns on Adwords starting in January with great success. The focus is to drive quality traffic to the new website and we will continue to optimize these campaigns and test a multitude ad copy and keywords.
- Additional paid marketing campaigns were launched on February 21st, which are being managed internally at Lightcurve. There are several goals to these tests beyond general brand awareness, such as gathering strategic insights about target audiences.
- The Lisk Relaunch YouTube Livestream was filmed and uploaded as a courtesy from our video partner, Boomerang. Also, our friends at CoinPost have now added Japanese subtitles.
Media Update:
- We reached new heights with media coverage over February with 15 media placements and 116 media mentions. Lisk has appeared in CoinDesk, IBTimes, PR Newswire, ValueWalk, Crypto Ninjas, and BitsOnline.
- In addition, there were a number of fantastic interviews that took place over the month:
Max Kordek was interviewed by Crypto Love
Max Kordek was interviewed by BTC-ECHO (in German)
Max Kordek, Jacob Kowalewski and Maciej Baj were interviewed by Maciej Wieczorek of Cryptomasters
Thomas Schouten was interviewed by CoinPost
Thomas Schouten was interviewed for the Crypto Virtual Summit
Thomas Schouten was interviewed by Crypto Lark
Community Update:
- Following the Relaunch, the Lisk team universally agreed that networking with community members was incredibly inspiring; this will definitely have a long-lasting impact.
- We are continuously adding events to our calendar for the remainder of the year — if you would like to see where you can meet our team next or would like to check out a local Meetup, visit our events page.
- Our in-house designers, Bart and Julian, created Lisk Wallpapers for desktop and mobile.
Company Updates:
- After an enormous community-driven effort, Lisk debuted on exchange BitIndia and received an invitation to join EUcoin.
- With the growth of the Lightcurve, we have decided to split up into teams for our morning stand-up meetings. We’ve also introduced a company-wide meeting that will occur on a monthly basis. This ensures communication is streamlined and allows for a look back at the previous month and outline the roadmap for the upcoming month.
- On the personnel front, we’ve welcomed two new members in February.
Celina started working at Lisk as an Office Manager on February 20. She is originally from Switzerland but has lived in Berlin for the last six years. Music is a passion of hers; prior to joining Lisk, she worked in the music industry managing artists and events. At the moment, she is reading “Dieses bescheuerte Herz” by Lars Amend. Her hobbies are cooking, spending time in the countryside, listening to music and kicking back with a good book.
Shusetsu began working as a Fullstack Developer Lisk on February 7. He is originally from Japan. He spent five years developing web applications, mobile games and business applications as a Fullstack Engineer. He also worked as a lead engineer on several projects and led a company as CEO. His favorite book is Kafka On The Shore by Haruki Murakami. When he’s not at work, he enjoys playing tennis and watching movies.
Next steps:
The team is finally united on the top floor at WeWork. Expect the Lightcurve team’s impressive output to continue!
And finally, thank you to everyone for the continued support — thank you to all of those who watched the Relaunch Event in person, live or recorded — we are inspired to be continuing this journey with our community.
-Mat and the team
