Since its conception, podcasting has relied on borrowed technology. Starting with the RSS protocol, initially popularized among bloggers, podcasters have been relying on existing technology to create, distribute, and monetize their work.
Engaging with listeners and building an online community was no exception. Most podcasters looking to start communities turned…
“Community” is back to being a buzzword but with a twist. Community 2.0 is thirsty for deeper relationships and hungry for more than posts on a newsfeed.
Unlike all other forms of media, podcasting has the greatest potential for real and meaningful communities. There are several reasons for this:
During the past decade, “content was king”. Today, “community is king”.
The web has become saturated with content and the average consumer is overwhelmed with newsletters, blogs, and podcasts. There is simply not enough time to sort through and digest the information, however valuable it might be.
Unlike written content…
Monetization in podcasting depends almost entirely on a sponsorship/ad-supported model. The reason is simple to understand; the limited 1-way broadcast offers no access to the listeners.
You can’t build an email list, you can’t ask questions, you don’t even know who the listeners are. All you can do is read…
As the golden age of podcasting blossoms, capitalistic free markets inevitably unleash large corporations to conquer the new frontiers and establish their kingdoms. Like the historic empires discovering new lands, the rumors of untapped gold always usher an era of conquest.
But podcasting, like it’s older brother blogging, is an…
Starting a podcast is similar to building a startup.
After launching two podcasts and three startups of my own, I’ve come to realize that there are fundamental rules that define the success of a podcast. Here are the 3 most important laws when creating a podcast today:
The term, podcasting, is in a time of confusion.
It used to mean something specific (like independent, open RSS, open distribution), but the times have changed and podcasters today can either resist or embrace the inevitable and look for opportunities in the new world.
Podcasting attention has shifted to high-production…
I believe the future will be voice-centered. Audio interfaces will replace digital screens and we will prefer listening over reading.
In other words, I believe Airpods are the new iPhone, or “smart-earbuds” are the new smart-phone.
My prediction is that Airpod wearing time will increase (AWT), Apple will innovate with…
Premium communities for influential podcasts.
