Week of 7.3–7.10 Presidential Social Intelligence Battleground Tracker
An aggregate weekly pulse of how potential voters in battleground states are discussing the Presidential candidates.
— Please check out the background post on this project if it is your first time reading.
Reminder:
Battleground States in our Analysis: AZ, CO, FL, IA, ME, MI, MN, NV, NH, NC, PA, TX, WI
Date Source: All data is publicly available and anonymized for our analysis from Twitter, Facebook, Online Blogs, & Message Boards.
Daily Support Gained v. Lost
This week we examine day-by-day “Support Gain/Lost” by battleground state + the volume and topics of the discussion around each candidate.
The data is compiled via social intelligence systems monitoring each battleground state with our partner Eyesover Technologies.
The “Support Gain/Lost” metric is built by analyzing the language used in social posts about the presidential candidates. As battleground voters use language to indicate support for a candidate, our systems register “+1” in “Support Gained” for that date. A post expressing negative support is registered as “-1” in “Support Lost.”
There are 6 metrics we monitor on a daily basis across each state:
— Previous Non-Supporter to Neutral: (a post indicating a previous non-supporter has moved to a more neutral stance on a candidate)
— Suport Gained: (a post indicating support gained for Trump or Biden)
— Support Lost: (a post indicating support lost for Trump or Biden)
— Previous Supporter to Neutral: (a post indicating a previous supporter has moved to a more neutral stance on a candidate)
— Net Daily Gain/Lost: (the daily net of Support Gained v. Support Lost)
— Net Daily Neutral Shift: (the daily net of “Shifts to Neutral”)
Language Analysis
Building off the “Support Gained v. Lost” classification, we are aggregating an anonymized dataset of social posts that represent support for each candidate. This dataset allows us to compare and analyze the language used by “Biden Supporters” v. “Trump Supporters.”
From this analysis, we can better understand the issues/topics/trends that cause voters to express support or opposition toward a candidate. It also exposes overall patterns from the language used between the two supporter datasets.
— The analysis is made possible by our partners at Relative Insight.
For instance, during the week of 7.3–7.10, we logged 151,194 social posts from the battleground states comprised of 3,087,607 words.
— 65,446 posts represented support for Joe Biden
— 56,110 posts represented support for Donald Trump
— The remaining posts expressed Neutral Support for either candidate
Biden supporters:
— used the phrase “130,000 Americans” with a 7.3x relative difference compared to Trump Supporters
— used the phrase “Culture War” with a 5.6x relative difference compared to Trump Supporters
— used the phrase “Respect Science” with a13.7x relative difference compared to Trump Supporters
Trump Supporters:
— used the phrase “Keep Trump” with a 5.8x relative difference compared to Biden Supporters
— used the phrase “Hydroxychloroquine Helped” with a 30.0x relative difference compared to Biden Supporters
— used the phrase “Historic Landslide” with a 17.2x relative difference compared to Biden Supporters
Difference in Social Media mentions between Trump Supporters and Biden Supporters:
Difference in words that classify “Time” from social media mentions between Trump Supporters and Biden Supporters:
Daily Tracking “Support Gained/Lost” + Issue Discussion by Battleground State
— Data processed via Eyesover Technologies battleground social intelligence systems — aggregated into daily trackers.
Arizona
AZ Topics by Candidate:
Colorado:
CO Topics by Candidate:
Florida:
FL Topics by Candidate:
Iowa:
IA Topics by Candidate:
Maine:
ME Topics by Candidate:
Michigan:
MI Topics by Candidate:
Minnesota:
MN Topics by Candidate:
North Carolina:
NC Topics by Candidate:
New Hampshire:
NH Topics by Candidate:
Nevada:
NV Topics by Candidate:
Pennsylvania:
PA Topics by Candidate:
Texas:
TX Topics by Candidate:
Wisconsin:
WI Topics by Candidate:
About The Author
Adam Meldrum is an award-winning political & digital strategist. He is the Founder/President of the Republican media-buying operation AdVictory LLC. Adam has consulted with other organizations in the political/technology space such as DDC Public Affairs and WinRed. Adam also serves on The Board of Directors at HeadCount, a non-partisan organization that uses the power of music to register voters and promote participation in democracy.
Since 2006 Adam has produced award-winning work for and advised campaigns/organizations such as; Governor Rick Snyder, Governor Bruce Rauner, Governor Doug Burgum, Governor Bill Lee, Ambassador Ron Weiser, Senator Ben Sasse, Senator John McCain, Senator Rand Paul, The Republican National Committee and the U.S. Chamber of Commerce.
Adam’s work on the forefront of technology, data, and analytics was featured by OZY Media in a profile: “Meet the GOP’s Chatbot and Artificial Intelligence Guru”. He is a die-hard Michigan State University fan/alumni and pretty obsessed with Phish and The Grateful Dead. He resides in Washington D.C. with his beautiful wife Christina and their weird puppy, Basil.
Personal Website: http://www.adammeldrum.me/
