The Two Key Pain Points of Cryptocurrency Startups
Hello! We continue to highlight trends and changes in the cryptocurrency market as part of our blog, and today we want to talk about two main “pain points” of cryptocurrency startups: listing and IEO.
Listing
The term “listing” itself originates from the stock market and implies to the placing of a company’s shares on the list of stocks traded on a stock exchange. At the same time, the compliance of securities with the conditions and requirements established by the exchange is monitored.
Many features of the stock market: exchanges, trading, listing, technical analysis, gradually flowed into the world of cryptocurrencies. For the first time, the listing process was actively discussed in 2014 with the advent of the first large cryptocurrency exchanges and the expansion of the number of trading pairs.
However, the listing issue became very important for the industry in 2016 with the start of the ICO boom (Initial Coin Offering). Projects raised significant funds as part of this stage of financing, and one of the points of their roadmaps was the listing of tokens on large cryptocurrency exchanges.
As a result, there was a situation back in 2016–2017 when there was a great demand for listing from projects, as well as offers from a large number of exchanges. But there was no understanding of the situation and competent promotion of projects on this market.
And our company was created within this particular niche, as the key product is the listing of projects on cryptocurrency exchanges. Over the first 2.5 years of operation, Listing.help has listed more than 500 projects on exchanges. At the same time, we are cooperating with the management of more than 100 cryptocurrency exchanges.
Also, we would like to note that projects can be listed on exchanges at different stages: some of them immediately right after the finish of IEO or ICO, some of them after a round of private sale. There were many cases when clients reached us with their funding, as they did not conduct an ICO or IEO and immediately decided to list on exchanges.
At the same time, our company helps projects with the communication process with exchanges: for example, during the listing process between the exchange and the project, disputes and disagreements may occur. In this case, we act as a guarantee or mediator to resolve all emerging issues. As a result, projects can be calm in terms of fulfilling all obligations on the side of an exchange.
IEO
The second equally important issue for a cryptocurrency startup is raising funds. This issue, in most cases, is resolved by conducting IEO (Initial Exchange Offering). This method of attracting financing appeared in the cryptocurrency industry in 2018 and replaced ICO (we will tell you about this in one of our upcoming articles).
Token sales through cryptocurrency exchanges allowed not only to reduce the level of fraud and thereby attract large investors but also to guarantee the liquidity of assets after IEO.
Right now, IEO is the leading way to attract financing for cryptocurrency projects. But they have to solve new problems: how to launch IEO on the top exchange and how to correctly conduct marketing and advertising campaigns to promote the project.
We have already prepared special algorithms on how to launch IEO for such projects. Listing.Help also assists projects to start trading on exchanges with high liquidity and that have been verified during our partnership.
We have brought a lot of substantial projects to many exchanges. Due to these platforms offer Listing. Help’s customers the most favorable conditions for entry: they receive listing prices 2–3 times lower than official and without queues, as well as various additional bonuses from exchanges.
Among these bonuses, we can highlight:
1. Prompt resolution of any issues with the management of the exchange;
2. Free listing after completion of IEO;
3. Marketing support from the exchange;
4. Full control over the activities of the exchange within the framework of agreements;
5. Additional trading pairs on the exchange;
6. Free trading accounts without commissions on the exchange;
7. Two months of free market-making.
Thus, we can help with the two main “pain points” of cryptocurrency startups: listing and IEO. However, it is essential to keep in mind that the cryptocurrency market is one of the fastest-growing. Therefore, it is necessary to constantly update your offers for “pain points” of projects. A relevant example is a change of initial offers in the market from ICO to IEO. We will talk about our observations and possible future development of trends in the following publications of our blog.
