Monique Bekker
4 min readJun 8, 2023
Evolving Identity Paradigm

Introduction

In the digital age, identity has undoubtedly become an essential aspect of our online interactions, shaping the way we engage with various services and platforms. However, traditional identity models, which are often centralized and controlled by intermediaries, are being challenged by the emergence of self-sovereign identity (SSI) in the Web3 era. This paradigm shift promises numerous benefits and transformative changes that not only empower individuals but also enhance privacy and security, while fostering a more inclusive and decentralized online ecosystem. Rest assured that this new era of self-sovereign identity is set to revolutionize the way we interact online, and we can confidently embrace its potential for a more empowered future.

Looking further into this concept, as we are evolving into a more decentralized environment, we can find some distinct changes and differences between these two models:

Centralized Identity Model

In the centralized identity model, individuals are often required to share sensitive personal information with multiple third-party organizations. These intermediaries act as custodians of our identities, storing and managing our data on their centralized servers. This arrangement raises concerns regarding data privacy, security breaches, and the potential misuse of personal information.

Self-Sovereign Identity (SSI) Model

Self-sovereign identity is a revolutionary concept that aims to provide individuals with full control and ownership over their digital identities. In an SSI model, users hold their own digital credentials and have the authority to selectively disclose them to relevant parties, ensuring privacy and minimizing the risk of identity theft or data abuse.

What is SSI?

So, picture this…

Centralized Identity Model (Example Use-case)

John is applying for a loan from a financial institution. In order to proceed with his loan application, John is required to provide his identification card, proof of address, and income statements. These documents are submitted by John to the financial institution, which stores them within their centralized database. The financial institution has complete control over John’s personal data and may utilize it for internal purposes or share it with organizations such as credit rating agencies, with whom they have established affiliations. Although this model offers convenience, it also exposes John’s personal information to potential risks, such as data breaches or unauthorized access to the centralized database.

Self-Sovereign Identity (SSI) Model (Example Use-case)

John seeks a loan from a financial institution but uses a self-sovereign identity (SSI) approach instead of a centralized identity model. With SSI, John has a digital wallet containing his digital credentials like identification card, address proof, and income statements. He shares the required credentials with the institution while keeping his personal information private. The financial institution uses cryptographic techniques to verify the credentials’ authenticity, and John’s data remains under his control instead of being stored or retained by the institution. SSI gives John full authority over his digital identity, enhancing his privacy and minimizing potential data misuse.

So, think of it like this: There are two ways of dealing with your personal info online. The first way is like giving your keys to a neighbour — that’s the centralized model. You’re trusting someone else, like a company, with your info. On the other hand, the self-sovereign identity model (or SSI for short) is more like having a safe at home, where only you can open it. You’re the only one who holds your info, controls it, and you decide when to share bits of it when you need to. This way, you’re looking after your own privacy and security — and you decide who gets access to your valuable private information. Cool, right?

Benefits and Changes in Web3

Now that we have a grasp of the evolution, changes, and distinctions in web identity, let’s examine some of the key benefits that Web3 identity offers:

  1. Data Sovereignty: Web3’s self-sovereign identity allows individuals to maintain control over their personal data, deciding when and with whom to share it. This decentralized approach significantly reduces the risks associated with centralized data storage, protecting users’ privacy and fostering a trust-based relationship between individuals and service providers.
  2. Increased Security: With SSI, cryptographic technologies ensure the integrity and authenticity of digital credentials. Users can securely store their credentials in personal digital wallets, eliminating the need to rely on centralized databases that are more susceptible to hacking and data breaches. This shift towards secure and tamper-proof identity verification methods enhances overall online security.
  3. Interoperability and Portability: SSI in Web3 enables interoperability and portability of digital identities across different platforms and services. Users can seamlessly authenticate themselves and share their credentials across various applications without the need for redundant identity verification processes. This streamlines user experiences and reduces friction, making online interactions more efficient and user-centric.
  4. Trust and Decentralization: Web3’s self-sovereign identity relies on decentralized networks, such as blockchain technology, to establish trust and remove the need for centralized authorities. By distributing the verification process across multiple nodes, the system becomes more resilient to single points of failure and less susceptible to manipulation, ultimately fostering a more transparent and trustworthy digital ecosystem.
Comparing Web2 & Web3

Conclusion

The shift from centralized identity models to self-sovereign identity in Web3 is a major leap towards a more user-centric, privacy-enhanced, and decentralized online ecosystem. SSI grants individuals complete ownership and control of their digital identities, empowering users, bolstering security, and fostering trust. As the Web3 revolution progresses, adopting the tenets of self-sovereign identity will mold a more comprehensive and impartial digital future

Monique Bekker

Web3 Marketing Manager | Data-Driven Marketer | Growth Hacker | +3 Years of Web3 Experience 👉 bento.me/moniquebekker 👈