How event marketers can put proximity marketing to use
Technology is being adopted at an exceptional rate. Unfortunately, the average venue can’t easily adapt at the pace of consumer adoption. Hence, venues are sometimes years behind the technologies their visitors are actively utilizing. Beacons are hardware devices designed to interact with mobile smartphones on a micro-location level. This enables delivery of live location-specific information anywhere there is a beacon. Venues now have a unprecedented opportunity to reach visitors in a very personal, contextual way that was previously impossible.
This new proximity-detection technology allows event managers to interact personally with visitors and attendees by triggering location specific content alerts to their mobile devices. Some of the many ideas that can be put to use in the context of an Event.
Automatic Check-In
Streamline and engage your guests. When a visitor enters a venue, automatically check them in and present an opportunity to share their location to friends.
Proximity Notifications
Eliminate blanket announcements and reliably deliver micro-focused proximity notifications in real-time.
Indoor Positioning
Transform how visitors navigate your venue and network with one another using comprehensive indoor positioning that enables them locate themselves, others and areas of interest in the venue.
Location Information
Improve your guest experience. Present contextual information and media to passers-by to highlight interesting news, facts or history.
Contextual Offers
Dramatically increase the effectiveness of your marketing efforts. Present visitors relevant advertising, coupons and nearby deals as they pass by a gift shop or food vendor.
Foot Traffic
Monitor live data on your venue’s traffic, and send real-time messages to delegates directing them to the shortest queues or exits.
Gamification
Keep your guests engaged through the entire duration of their visit. Deliver contextual games, contests or trivia when visitor attention may be wanting.
Generating user feedback
Getting adequate feedback from guests and attendees is very important for evaluating the success of an event. But generating the same is not that easy as that requires prompting guests to reach a link, clicking on the same or participating in a poll, which by all means is a painstaking task. However, beacons can be of immense help in pulling people directly to polls and feedback forms within a specified proximity.
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At Litifer.com, we are leading the charge in helping venues and their clients make the most of beacon technology at events. We offer expert advice and end-to-end delivery of beacon installations, both permanent and temporary. We also provide stylish, branded event apps to go with them, which work on all the advanced ways with the beacon technology.
