Proximity marketing to engage event audience
WIFI-Beacons have caught the attention of event tech pundits all over, as they helped usher in a new era in which attendees expect event organizers to offer a more contextualized event experience. Events such as Mobile world congress, Detroit Auto show, film, food & wine festivals, concerts, music & art festival leverage proximity methodologies to send personalised micro-location based notifications to users who are nearby.
iBeacon is Apple’s version of the beacons, which allows Bluetooth devices to broadcast or receive small and static pieces of data within short distances of 300 feet.
For many years, major outstanding event organisers have pursued new ways to enhance visitor’s experiences by delivering improved customer service and offering digital content through event-specific mobile apps. As the number of events with cutting-edge technology continues to grow, so does the need to push the possibilities when it comes to your own event technology in order to differentiate the event.
This new proximity-detection technology allows event managers to interact personally with visitors and attendees by streaming location specific content and alerts to their mobile devices.
According to a survey conducted by the Event Marketing Institute and Crowdcompass by Cvent, in 2016, 75% of leading event planners were already using mobile apps at events. Adding on to that, 94% of the event industry have announced that they plan to maintain or increase their mobile app budget for upcoming years, given that, proximity-aware event apps are found to be 235% more engaging than standard mobile apps at events, according to a recent study.
It’s a very noisy world out there and it’s only getting more crowded. Customers want and are increasingly expecting a more personalized and interactive experience, if you don’t deliver, they will easily move on to someone who will.
Contextual networking and location-based technologies such as wifi-beacons, sensors and applications have the ability to create almost any experience you want to offer while delivering vital data back to you. The only real challenge is figuring out how you want to use it. Remember it’s not just what you’re saying, but where, when and how you’re saying it that will have the most impact.
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So Interested?
At Litifer.com, we are leading the charge in helping venues and their clients make the most of beacon technology at events. We offer expert advice and end-to-end delivery of beacon installations, both permanent and temporary. We also provide stylish, branded event apps to go with them, which work on all the advanced ways with the beacon technology.
