Revolutionise moviegoers’ experience
With growing spends on entertainment and competition, it is important for cinema owners to understand their customers and communicate with them differently. Beacons and other proximity technologies enable you to achieve this differential level of customer engagement, also helping you to retarget customers later online — bringing them back to theatre.
How cinemas can put proximity marketing/beacons to use:
1.Driving footfall
Increase footfall and sales using proximity targeting. Our technology uses Geo-fencing, Bluetooth and Wifi to broadcast contextual marketing message to your customers mobile devices when they are near the cinema theatre.
Drive mobile ticket sales among mall shoppers
According to a recent study, mall shoppers are five times more likely to go to the movies than the average person, and when people view a movie trailer, they are three times more likely to go to see that movie. Given this, beacons offer cinemas the great opportunity to send visitors prompts about campaigns they can opt-in to receive. The mobile content could include a movie trailer or some other exclusive content as well as an automatic calendar reminder, which will prompt them to purchase tickets on the opening day of the film.
2. Build loyalty programs
A personalised message for all your movie audience be it a one-time moviegoer who doesn’t know his/her way around the theatre, or a passionate fan. For example, if it’s a first time visitor, you could offer a discount on the tickets for an upcoming movie, while a frequent visitor could be rewarded for his/her loyalty with a free Pep or popcorn during the interval.
3. Smart Posters & Analytics
Make your posters interactive by pushing trailers, calendar reminder, tickets, merchandise on their mobile phones based on the dwell time in front of posters. Gather in depth analytics on the genre of the movies preferred by visitor for targeting afterwards.
4. Upsell opportunities
Users can prompt an order for snacks to be delivered from the comfort of their seats. That means no longer having to worry about standing in a lineup and possibly missing some of the movie. Last minute upsell opportunity to upgrade seating opportunities. Silver to Gold to Platinum upgrade based on seat availability.
5. Seat finding
By installing beacons at critical locations inside the theater, fans can easily be guided to their seats. The precise mapping capabilities of the Bluetooth transmitters mean that moviegoers can be directed to their seats, bathrooms, customer service desk quickly. This solution does not rely on people having an internet connection, the only thing they need is a smartphone and the app of the cinemas they are visiting.
6. Provide feedback
Beacons can also be used to offer movie-goers an easy way to offer feedback on a film and theatre after the screening is over and they exit the venue.
7. Sell merchandise
Beacons also come with the potential to help cinemas create additional revenue via mobile-based sales of merchandise. For example, you can use beacons to alert moviegoers about arrival of gadgets, accessories etc., they can directly buy on their phone and pick up from the theatre’s shop. You could even provide them with the option of collecting merchandise right at the their seats.
So Interested?
At Litifer.com, we are leading the charge in helping cinemas make the most of beacon technology. We offer expert advice and end-to-end delivery of beacon installations. We also provide stylish, branded apps to go with them, which work on all the advanced ways with the beacon technology.
