Today we want to give you an update on Lition Energy! The last months have been very exciting for all of us and we would like to share with you what has been happening on the Energy side.
What’s been happening…
From focussing on operational processes and the technology behind our Lition project in 2018, to being able to connect customers from about 100 German cities with green energy providers of their choice by the end of last year: Our Lition Energy use case is steadily growing!
But thats not all… Following our soft market launch, the focus in 2019 will be on scaling. The first half of this year has been very successful for us and we are now delivering green energy to customers in over 200 cities, an increase by over 100%!
The Lition Brand and our New Website
For rebranding purposes, to differentiate Lition Energy from Lition Block, we came up with a new, fun logo: a smiley electric plug. Our Head of Brand put a lot of thought into this, so that it would perfectly represent our brand and what we stand for at Lition — fun, fair and green energy! We are a brand with purpose.
We also created a whole new website making it easy for our customers to compare our offers and integrating our own Lition Energy blog!
You can find us here
What’s our Marketing Department up to?
Did you come across our campaign in Cologne yet? Our Marketing Department has been super busy creating a fun campaign, which went live in Cologne on the 18th of June! You can find our billboards, info screens and over 600 window stripes in many train stations all over the city, so if you are in Cologne, go check them out!
We have been receiving a lot of feedback since the start of our campaign and our customer base continues to grow. But that’s not all… We also have a big Guerilla Marketing campaign coming up soon! To learn more about our campaign, click here.
Also please feel free to upload a picture on our Social Media accounts if you come across our cool visuals and cheeky statements! We are very grateful for all your support and it is very important to us to grow our community and get the word out: For a better and greener future of our world!
Update on our Power Plants
During the last months, we came to realize that Lition customers are placing a lot of value on knowing where their chosen power plant is located but also on getting to know the stories of the people behind them. Harald Schneider, for example, who takes care of over 400 cows while producing 4.1 million KW of 100% green energy per year on his farm.
And there is more! We just added over a dozen power plants to our energy exchange platform, so make sure to check them out! Of course, we are constantly working on extending our platform for you.
Lition was mentioned in Forbes… twice!
On the PR side, Lition Energy has also been very successful, not only in Germany but even internationally! We are very excited that we have been mentioned in Forbes Magazine twice during the last two weeks!
Lition is the first project to have developed a commercial application using Blockchain technology in the energy sector in a mass market.
Thanks for reading!
We hope you enjoyed the update on Lition Energy and feel free to give us feedback on Twitter and Facebook and let us know if you would like to receive regular updates about what’s happening on the Energy side!
Don’t forget to like, follow and #ShareTheGoodEnergy !
Thanks for all your support!