Advanced Client Engagement Techniques To Improve Your Chances Of Winning In Today’s World

no one likes to be sold, but everyone wants to buy

Suntonu Bhadra
7 min readDec 22, 2020

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Image by Free-Photos from Pixabay

“The secret of getting ahead is getting started.”Mark Twain (Quoted)

Sales is a tricky business for many people.

If you are in the opposite end (a buyer), you will always look for the optimized option that will be beneficial, considering the money to be invested and the product’s quality (or solution). You do not want someone to deceive you, which people believe is one aspect of salespeople.

If you are on the selling side, you want to propose the solution efficiently to convince the buyer/s about the solution’s and your capability to deliver, thus increasing your chances.

So, both sides start with a mindset to win, and ultimately whenever they think there is a win-win scenario, the buying (and the sale) occur.

The world has changed a lot since the dinosaur era of selling. Still, people in this profession are taught the same tedious techniques, which leads most salesperson into an unsuccessful career and eventually turns them to change their…

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