How to promote a charity fundraiser online in minutes

Josh Murchie
LittlePhilNews
4 min readMay 6, 2023

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In today’s digital landscape, leveraging social media and EDMs is essential for nonprofits to effectively promote their charity fundraising campaigns. These platforms offer unparalleled opportunities to amplify reach, engage with supporters, build a community of advocates, and track campaign performance. By harnessing the power of these digital channels, nonprofits can create meaningful connections, inspire action, and make a significant difference in their fundraising efforts. Embracing social media and EDMs as vital tools in the nonprofit toolkit will empower organisations to reach new heights and achieve their fundraising goals while making a lasting impact on the causes they serve.

But how can busy charity marketing and fundraising teams keep up with consistent high quality posts?

Meet Little Phil’s Content Assistant.

Little Phil’s AI powered Content Assistant is designed to empower nonprofits regardless of their size with powerful tools to increase their efficiency and free their teams up to focus on more strategic things.

Step 1

Login to your Little Phil Nonprofit Account at www.littlephil.org

Step 2

Click on the Content Assistant on the left hand side

Step 3

Select whether you would like to promote your Nonprofit or a Currently Active Campaign

Step 4

Select which channel you would like to create the content for (the assistant will optimise each post for different channels). You can also add any words that you would like to exclude from the content

Step 5

Review the content and click copy if you are ready to post, if you would like to try a different style simply click generate again

Step 6

Paste directly into your channel. The post will include relevant hashtags and a direct link to your campaign to make it easy for donors to support your nonprofit or campaign.

The image should also display directly from the campaign, but you can always upload another image to the post if you like.

Step 7

Repeat for other channels that you would like to promote to :)

How much time could you save with the Content Assistant?

It may not seem like it, but the time spent producing digital content all adds up.

The below is an example of how quickly this can add up if you put a cost per hour and average time against producing each piece of content.

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Little Phil uses emerging blockchain and AI technologies to increase impact and transparency

Little Phil is a small team using emerging technology to radically transform the giving experience. People can better connect emotionally with causes that resonate with them, see exactly where their money is going & ultimately experience and share the rewarding pleasure of giving.

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Josh Murchie
LittlePhilNews

Co-founder & CEO littlephil.org & Head of Impact ProjectX | blockchain for social impact | micro-philanthropy