LittlePlane Wireframe Tips
#13 Your Concept or My Concept?
It is not because you don’t know your product, it is because your users don’t know how your company thinks.
Use open card sorting to learn your users’ mental model.
-Put your content into cards.
-Ask people one-on-one or in groups to sort those cards into groups in a way that makes sense to them.
-Ask them to give names to the groups they’ve created.
-Analyze the findings and build your concept.