Case Study | Adobe Summit

Alexandra Gudmundsson
Little Taller
Published in
2 min readApr 26, 2021
Mock up of booth

Basic overview

Adobe Summit is an annual conference hosted by creative software giant Adobe. Creative and tech vendors of all kinds display their services and meet with conference goers. We worked with one such vendor, LeadMD, an ongoing Little Taller client, to create a unique and eye-catching booth experience through a range of reusable digital assets.

We got it done:

  • Original posters and digital art
  • Signage, including a 360-degree hanging structure
  • Fully-designed, themed, large, walled booth with gaming stations
  • Working to highly specific design brief

Opportunity

Digital revenue performance consultancy LeadMD was scheduled to display at Adobe Summit and knew they wanted a highly visual, themed booth that brought color, style, and an old-timey boardwalk feel to their summit display.

Solution

As an ongoing LeadMD agency partner, our design team was already familiar with the brand and their needs. We were delighted to take on this unique, 3D design project — from minute details in the boardwalk-themed art to big picture thinking and the booth’s structure and form. We created an attention-grabbing set of on-theme and on-brand carnivalesque artworks and structural elements for physical and digital display, with fonts and colors reminiscent of classic Coney Island vibes.

Cotton candy for the eyes

The final product was a set of beautiful, boardwalk-appropriate and on-brief works that’d make any barker proud. While this conference was pushed online due to COVID-19, we made sure LeadMD had digital assets at the ready to match their original vision for the booth.

Come one, come all! See a business grow a Little Taller.

Step right up

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