Case Study | Avondale
Basic overview
Avondale, Arizona, is a rapidly growing community just outside the city of Phoenix that has made a commitment to fostering a pro-business environment. Avondale is proud to offer an accessible, skilled workforce and an incredible quality of life.
To accommodate further growth, they set out to create supplemental online resources: a site for tourists and one tailored to business owners considering expansion into Avondale.
We got it done:
- Content marketing
- Brand identity
- Information architecture
- Website design & development
Opportunity
Knowing that they wanted to make a concerted effort to encourage further local business growth and tourism, the City of Avondale determined that they required supplemental, dedicated online resources beyond the scope of their primary site for residents.
They needed a pair of visually appealing and functional websites to meet the needs of business owners and tourists — and complementary yet distinct branding to support them.
That’s where we came in.
Solution
We worked with the City of Avondale to brand, design, and develop multiple sites. The first was AvondaleEDGE, an expansive site covering everything a business owner considering a new location in Avondale could need to know. The site provides information and tools covering everything from local business credits and incentives, to currently available locations, to new business welcome kits.
The second site, Discover Avondale, was designed specifically for tourists visiting Avondale. Whereas AvondaleEDGE needed to be functional and informative, Discover Avondale’s focus was on highly visual, easy-to-use resources.
An invitation to keep building
We were delighted to deliver two inviting websites built for purpose for this developing community. Avondale offers a unique blend of big-city amenities and small-town warmth, and their sites serve as robust resources for businesses and visitors alike in emphasizing the vibrant area’s many highlights.
Keep expanding with Little Taller. Contact us to get started!
