Case Study | Impala Scrubs

Basic overview

An up-and-coming medical scrubs brand based in the Phoenix area, Impala has a unique style and a practical mission — to create the ideal scrubs, comfortable and durable with a touch of personality. We took their brand from a great idea to a launch-ready business.

Capabilities activated:

• Content Marketing
• Brand Identity
• Information Architecture
• Website Design
• WordPress Development

Opportunity

Impala was in need of a complete brand build, from logo to landing page and beyond. They had an expert in scrubs at the helm, but needed broad marketing support to make their concept market-ready. If they could create a brand that spoke to their audience and get their message out, their product would speak for itself. Our job was to make that possible.

Solution

Little Taller worked with Impala on branding, social media, email and marketing content, and development, creating a custom ecommerce ready WordPress website suited to their needs and even assisting them in their search for local clothing designers and manufacturers.

By creating a strong brand with evergreen messaging and imagery as unique as they are, we made sure they were well-positioned for launch and prepared for later expansion down the line.

Since Impala is a new company entering the scrubs market, we worked with them not just on branding but on audience-appropriate targeted marketing and email content with A/B testing to help them nurture and grow.

A perfect fit

We love working with emerging local businesses to create strong, provable brands that can grow over time.

At Little Taller, we’re all about getting sh*t done, so working with Impala made our hearts sing. They needed a vast array of design and development services, and we were able to deliver on all of them.