Case Study | Greyson
Basic overview
Beginning their journey as Lizonberry Farms, Greyson Organics has been a family-owned farm for over 100 years. Originally a major crops producer, over the years they shifted focus to organic produce and crops and today have become major producers of organic hemp and CBG/CBD cannabinoids. They came to us in need of a polished, new brand identity and matching assets to match their new direction.
Capabilities activated:
- Content Marketing
- Brand Identity
- Information Architecture
- Website Design
- WordPress Development
Opportunity
Greyson Organics had done the hard work and built themselves into the largest hemp & CBG farm in the state of Missouri. What they didn’t have was ecommerce capabilities — which became all the more important when they came to us in 2020. What they needed was a brand refresh to match their new identity and an online presence to help their business continue on its incredible trajectory of growth.
Solution
We worked with Greyson Organic to introduce their first ecommerce-enabled website. Our work included brand development, UX design, product mockups, and a from-scratch website build that suited their changing business.
By creating a modernized, relatable brand identity and a highly functional website to match their ecommerce needs, we were able to position Greyson Organic as a viable, memorable, sticky online company.
Our personal favorite outcome of our work with Greyson? The hand-drawn mascot added to their branding. Look at Gracie and tell us that ass isn’t lovable.
Growing together
A match between LT and Greyson just made sense. Greyson came to us an established, functioning company that needed a brand refresh and to be brought online efficiently and effectively — without losing the heart of charm.
We were able to attack this challenge from all sides by offering functional support to help stand up the e-commerce side of their business while bringing our creative flair to their fun farm-first brand.
