The World Doesn’t Belong to Builders
But rebuilders
There’s a big difference between the builders and the rebuilders. You might think the builders are the ones meant to rule the world. But how come pioneers struggle so much, and it’s the people who produce more streamlined versions that triumph in the market?
See social media for example, when platforms like Six Degrees and Myspace came along with the fresh idea, they got the praise, and nobody thought that anything like Facebook or Twitter will exist. They kept at it until Facebook came along and created a platform that was better for the users. They rebuilt what was already built before. MySpace couldn’t survive, so they went under.
Nokia is another brand that looked like it was taking the lead among smartphones — everyone had one, and for a while, they were winning, until iPhones and Blackberrys came along, and took them out.
There’s one thing common about companies that overthrow the pioneer companies. It may not completely be the idea, but the fact that they created something better and kept on improving.
If you look at companies around, you’ll see that the ones that came initially with the original ideas aren’t on top anymore because they lacked that freshness that the newer companies kept on producing.
Now how does this relate to you?
It relates to anyone who doesn't want to go extinct because that’s what will happen if you cannot continuously produce fresh content — if you’re not creative enough. I know I’ve said several, that you shouldn’t compete with anyone, but as content creators, we compete for the attention of our audience. So, we have to do all we can to ensure that we keep them interested in what we have to say.
Because just like you, your audience is looking for the most interesting content on the internet to pass time with, and if yours doesn’t draw them in, they will move on to the next thing.
There are going to be many obstacles on the way. Some days, you won’t have anything to create, you will feel lazy, your tools will have issues, you will be too busy to create, and all of that, but these things are part of the obstacles you have to scale through. Once you can scale through these obstacles, and still find ways to produce, you become a rebuilder.
The goal is to rebuild what you’ve already built. And not to build and rest of your laurels, because doing that will make you go obsolete quicker than you can imagine.
So, keep trying to top up on what you’ve done at a steady pace and you’ll remain relevant.
Thank you for reading
