This is Steve Jobs’ Legacy Other than Technology: How to Create Powerful Presentation
For the past few years, many have published stories on his careers and inventions. But people (almost) forget that Jobs often delivered powerful presentation in conferences and product launches, without sounding like an oration.
The late Steve Jobs may be highly recognized as the man behind Apple’s revolutionary products; but his storytelling skill — it is one of the legacies that students can also learn from.
When Steve Jobs introduced the original iPad in 2010, he told the press a little of his passion. He clearly expressed his love of the masterpiece.
His enthusiasm is described with words such as ‘incredible’, ‘magical’, and ‘amazing’. The audience saw it as a motivating and inspiring story rather than a press release of a product.
When presenting a report or a research; it is wise to incorporate the long list of findings a punch. The Simplicable lists some of adjectives for reference to break the unimaginative world of business.
Tell an inspiring story
Before he introduced the original iPod, he took a moment to highlight the world’s audio player history.
From the early CD player to digital camcorders, Jobs believed that his new software invention would add value to the music industry. Jobs mentioned on how listening to music will never be the same again with the iPod.
He would ‘connect the dots’ by telling the viewers how it all began and how it inspired the product he’s about to launch.
Be clear and concise on the presentation headline
The Business Insider published an article on the debut of iPhone. On the first iPhone press release in 2007, the title says ‘Apple reinvents the phone’. It was in fact, the only words in the slide show.
It summed up all of the information he delivered that day. And during the press conference, he repeated the headline. The presentation recorded 25,000 links on Google search with the exact phrase as the keywords.
Problem first, solution later
When Jobs presented the first iPhone, he stressed on how the revolutionary device solves today’s problem in regular cell phones. “They are not so easy to use,” he added. Explaining further, Jobs said that smartphones were smart but hard to use.
A problem is introduced initially so that the solution could come up later. Jobs told in a narrative technique, on how iPhone was the answer to the complicated mobile device issue before finally explaining its features and functions.
Practice, practice, practice… excessively
The Bloomberg revealed Jobs secret to effortless presentation, that is, to practice a lot. Jobs was well-known for his excessive practice to prepare a launch.
In fact, he rehearsed weeks before a product release. He would spend hours to remember the details he’d want to share.