How real estate agents can use social media marketing

Social media platforms for real estate agents

Liveonriviera.com
May 9 · 7 min read

Read more 👉 Social media marketing tips

The top social media platforms that real estate agents actively use to publicize their brands and businesses include Facebook, Instagram, Twitter and Pinterest. It is therefore essential to clearly define the platforms which would be used and state the goals so as to set the tone and drive the content to be included on each of the platforms. This may also be determined by the client segment and demographics available on specific social media channels. The goals for any social media campaign should be concise and clear so they can be met. It is easier to take the right steps when you know the destination and these goals should be in line with the general goals of the real estate agent. Some simple goals that can be included in the plan are increasing traffic to the website, obtaining more followers, increasing communication and engagement with customers or generating a larger number of property requests. The aim of the social media plan is to buttress the real estate marketing plan, for example, if the main goal is to sell properties faster, then, getting more followers may not necessarily lead directly to more sales so it may be better to focus on content that would generate enquiries about available properties.

Business page for real estate agents

The first step in creating an online presence on any social media channel is to have a functional profile or business page. Creating a professional account goes a long way in reinforcing your brand identity as this would serve as a base for operations carried out on that platform. When creating this profile, ensure that the contact details such as website, address and location, phone number and email address are all accurate and functional. Understand that a certain level of professionalism is required on such business pages meaning that careful attention should be paid to the standard of content such as the profile picture. It may be easier to use the company logo as the profile picture as this makes it recognizable by clients. Additionally, a short description of the company and the services or products offered will go a long way in giving clarity to the potential real estate investors.

Videos for real estate promotion

Using videos on social media has helped a lot of real estate agents to better describe the features of the properties as well as add a personal touch to the experience. Generally, the positive effect of videos on marketing is visible in all industries especially as about 97% of marketers believe that the use of videos has helped them communicate the products and services better leading to an increase in sales experienced by 76% of them. In line with this, many social media platforms offer possibilities to upload videos that would be concise and engaging.

The use of hashtags

Another feature which is useful across a number of social media platforms is the hashtag. This is very prominent on Instagram and Twitter as this guides the search engine function of the platform to reveal content attached to a specific hashtag when a user searches for it. A case can be made for hashtags such as #realestate which is one of the most popular in the real estate industry for posts on Instagram. Using such hashtags guarantee that your post would be presented when interested individuals and potential clients search for the specific hashtag, giving your brand a chance to be found by new clients. It is also useful to use hashtags which may be related to properties available for sale or rent in specific countries, for example, if there are properties available for long-term rent in France, a hashtag like #rentalproperty may be better suited to the post.

Pictures and images on social media

The use of pictures and images is essential across all platforms including Facebook, Instagram, Twitter and Pinterest. The visual appeal of the content goes a long way in capturing the user’s attention on all platforms. Instagram is an inherently visually based platform offering several filters to improve the quality of pictures posted as well as a number of features allowing the real estate agent to post multiple pictures at once. These features allow the real estate agent to capture all aspects of the property and communicate this to the users. In addition, captions can be included in the posts to give a proper description of the property while highlighting the top features, furnishings and functionality.


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