What’s the Future of Live Streaming with Covid-19?
Over the past 10 years, video streaming has seen an exceptionally high level of growth across all platforms, and the future of live streaming with Covid-19 is promising. In these unprecedented times, live streaming is set to grow even further. As many of us are in lockdown as a result of Covid-19, it is important to stay connected with the rest of the world.
Video is more powerful than photos or text as a medium to engage and connect with users. In this age of distraction, and with the entropy setting in from being stuck at home during lockdown, live streaming video is the most impactful way to capture an engaged audience.
As it becomes an increasingly important part of our lives, here are some interesting facts about live video streaming:
1) Consumers prefer live streaming video
As people have become more isolated from one another in real life, they are increasingly seeking out authentic experiences on the internet. And this was BEFORE the Coronavirus pandemic hit. Live streaming can deliver content that chimes with the desire of users for increased authenticity, a demand that has increased significantly during lockdown. Live streaming content can capture and keep consumers’ attention more than a pre-recorded video or a blog can.
2) Live streaming content is the future
Most young consumers watch live streaming on a regular basis. In fact, 63% of people between the ages of 18–34 watch live streaming content daily. This trend is significant, and as it concerns younger people, it is only likely to strengthen and increase throughout the years. As the trend becomes a part of the everyday reality for people even outside of those age brackets during the pandemic, we can expect that the parameters of live streaming will remain widened as older and younger users adopt their lockdown live stream habits as a part of their norm.
3) Breaking news is the most-viewed live streaming content
Watching events unfold in real-time is highly engaging. With the world being more connected with the internet, breaking news is happening around the clock more than ever before in history. People now turn to the internet when they learn about a developing news story. People want to learn more information than traditional broadcast is able to deliver about the unfolding event. Right now, even those who previously did not tune in to live news reports are frantically seeking links to daily coronavirus briefings, and alternative reports from around the world to keep on top of the situation. Livetree’s Live Story map is one of the fastest and most interactive ways to share these stories worldwide.
4) E-sports is almost a billion-dollar industry
The e-sports industry is booming. As people watch their favourite players play a video game in real-time, they are becoming increasingly engaged because of live streaming content.
The four most popular esporting events in 2018 had approximately 190 million hours of live streaming content consumed.
Furthermore, the F1 virtual Grand Prix is gaining popularity, and six Formula 1 drivers recently partook in a new sim racing championship that raised $48,000 for the COVID-19 Solidarity Response Fund. With live sports pushed to the side momentarily, E-sports is emerging as an alternative way to engage sports fans, increasing its already substantial popularity.
5) Ad views on live streaming are growing rapidly
With the increasing availability of live streaming content over the internet, there are more highly targeted ad spots available for advertisers to successfully capture an engaged audience. Facebook Live content generates 6x times more user interactions than pre-recorded video content.
Live streaming allows for more specific, interactive and engaging advertising.
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