Reaching my goals with Key Results
In my last article “Measure what matters — 12 months from now” I presented 9 goals for 2023. These 9 goals were divided by 3 personal goals, 3 goals for Evidensys, my development and consulting company and more 3 goals for Fuzelift, a digital marketing online store for small businesses. In this article, I’ll explain the first steps I will take to reach these goals by the end of the year.
Disclaimer: When mentioning “I”, in most cases, specially regarding Evidensys and Fuzelift, you can totally read as “we”. While I take the major decisions, things are discussed and built by a team with great knowledge and very useful inputs.
Ok, I have a lot of work ahead so let’s go!
For my personal brand, I need to develop a digital marketing strategy and a website from scratch. This digital marketing strategy needs to be aligned in a way to not overlap too much on my two businesses. I’ll also need to be flexible on positioning of my personal brand — I have a lot of experience building digital marketing and growth systems, but not in the personal brand space — guess I’ll be learning along the way. Also, because I need to grow two more brands (Evidensys and Fuzelift) in a short time and with limited resources, I must be able to boost each brand with the other’s help. Hopefully, that will help me do more with less and have consistent results while I…
