Subscribe this: why buy a Website?
In the last months we have been questioning ourselves this: Why do our clients buy websites? Don’t get me wrong, I know every business needs a Website… but should every business buy one? Isn’t there a better option?
Businesses create websites because it’s their “home”, it’s where they can show their brand, services and products without all the noise of social networks. They want complete control of what and how things are presented to users. If the website has enough valuable information in a compelling experience, that’s where users will first exchange information with the business, for instance by subscribing a newsletter.
I know and agree with all this.
But if this is the case, why do businesses so often neglect their websites, leaving them obsolete, insecure, with outdated information and deteriorated design? Doesn’t make sense!
We’ve come to the conclusion that this happens because of 3 factors:
- Don’t have time and skills (technical, marketing and design) in their team
- It’s not in their day-to-day priorities (until it’s too late)
- They view the website as a cost and not a marketing asset — once it’s paid, that’s it
It’s really too bad because these businesses — specially small businesses — are loosing an…
