#13 Monthly Newsletter, July — The Start of Something Great!
June Updates
June has been a busy month for the lizard DAO. Lots of internal action and progress.
DAO Contributor Teams
Many new Core Contributors have been hired in top quality talent to support critical developments. Seven developers, a couple of artists and other roles to support legal, project mgmt, finance, etc. We have tripled the number of DAO contributors with these recent hires.
Soon, we’ll also begin expanding the number of community lizard contributors in the DAO. This includes liaisons (collabs), librarians (web3 library), production support (video/audio editing), writing, marketing support and more. To see more details and apply, see this article.
We’re excited to introduce you to the new contributors and advisors. We’ll start rolling out these introductions in July.
Battle in the Beyond
Battle in the Beyond development is well under way. The UI/UX for the battle sequences and matchmaking are structured and done — awaiting final polish before building out front end. UI/UX is now working on user accounts, logins and leaderboards. Backend developers have already mapped out the majority of the architecture and have began building the framework to support the platform development. Development is on track and moving forward as expected.
Elemental Lizards
We’ve been working on concepts for some of the faction leaders. Now we’re working on mood boards and elemental lizard collection art. We’re still in early stages on these works. We also want to hire one more artist for support — reach out to the team if you or someone you know is interested.
Merch
Merch is being worked on. The first version of the merch store will be a basic storefront. Merch has been requested for a while, so we want to make merch available to our holders as fast as possible. We plan to build out a much nicer storefront later, but it is not priority for now. You can expect that the first merch drop will feature high quality clothing.
Marketing
Major works in marketing are focused on long-term strategy development, redefining the brand script and lining up marketing actions with the strategy changes. Grass roots marketing efforts continue. The aim with marketing strategy during the bear is to garner authentic engagement, uses memes and humor to engage in the space and continue producing top quality content. Gamified remains as one of the top Web3 gaming Twitter Space and features some of the top builders in the space. Gaming on the Block will continue their current production cycle and recently featured Kieran Warwick.
Loyalty Program Development
We have started to work with Fam and Fractal platforms to begin creating a loyalty rewards and tracking system. Both of these platforms are quite new and the Ethlizards are actively working with them to develop features that will be directly useful to our DAO and holders.
Fam is a social engagement tracking platform where users can link social accounts and it will allow us to track holder discord, twitter, RL events and other activity engagement. More active users will be able to gain more points. Additionally the platform will soon roll out a questing system and leaderboard that enables additional holder activities and rewards.
Fractal is a DAO and governance platform that will have much greater functionality than a standalone voting tool like Snapshot. It includes snapshot like features, as well as DAO and sub-DAO management, multi-sig integration and other advanced features.
With the combination of these two platforms, we will be able to track the majority of user metrics and contributions (content creation, promoting social media, QA testing, DAO governance participation, contributor roles, etc.) needed to facilitate the loyalty program and active staking features laid out in the white paper. This user engagement and contribution tracking infrastructure is vital for regulatory compliance for the active staking and loyalty program.
New Portfolio Council Epoch
Lizident and Haitzu (IMX) were voted in for their second consecutive epoch and three new Portfolio Council members were voted in; Danny (Illuvium), missionpoole (JP-Arcade), and adamdawson.eth (Human DAO). As of June 18th, our new council members have been onboarded into the council chambers. Epoch 1 council members have been transitioned out. Thanks to the former Portfolio Council members for their service during the first epoch. Their works were critical for laying the foundation for the Portfolio Sub-DAO to continue the path to success. The new council has already resumed operations as normal.
We’ve also redeployed our Portfolio Council NFTs, ensuring that the new ones have unique qualities that make them suitable as council NFTs, such as limited transferability that will be transferred to new council members for the duration of their epoch. (The previous ones deployed by the original Ethlizards team were tradable only by the individual NFT owner, thus not suitable for DAO council use long-term).
About
The Ethlizards project is positioned at the nexus of innovative projects within the Web3 gaming landscape. Ethlizards brings together an exceptional mix of avid gamers, visionary builders, and savvy investors, establishing itself as a highly esteemed partner in the GameFi ecosystem. Our unique position spans various verticals, encompassing Web3 game studios, infrastructure partners, venture capitalists, and gaming organizations. We seamlessly blend the best aspects of VCs and Web3 gaming guilds/DAOs while co-developing solutions with our partners.
Ethlizards is fostering a community that features successful investors, project founders, and a multitude of individuals actively committed to creating and contributing value. Our distinguished partners and advisors, including founders of major Web3 projects, remain actively involved at all protocol levels. At Ethlizards, we firmly believe that an exclusive focus on value extraction in Web3 is counterproductive. Through our early-stage GameFi portfolio activities, we ensure the long-term success of the DAO, while our short-term strategies prioritize gamification, product development, and extensive partnership growth. This holistic approach positions us to thrive amidst the industry’s rapid expansion in the coming years.
