The ‘Just Marketing’ Principle: A Promise for a Better Tomorrow

Ljus Consulting
Ljus Consulting
Published in
2 min readMar 1, 2024
by Jon Tyson

Ljus Consulting Manifesto

In today’s fast-paced world, Ljus Consulting shines a light on a new path: marketing with a heart, grounded in truth, and aiming for a brighter future for people and the planet. Our ‘Just Marketing’ manifesto isn’t just a list of ideals — it’s our pledge to bring creativity, care, and respect to every project we touch, and a commitment to partnering with those who share our vision.

Here’s what we stand by:

  • Honesty Above All: Our marketing is straightforward and clear, embracing minimalism. We believe in the power of truth to build lasting connections.
  • Flexibility in Every Step: The digital world changes fast, and so do we. Tailored solutions are our specialty, designed to fit the unique needs of each client.
  • Commitment to Excellence: We aim high in everything we do, from how we strategize to how we talk with you. Quality isn’t just a goal; it’s our standard.
  • Community Is Key: We’re all about bringing people together, online and in the real world. Communities are at the heart of successful digital strategies.
  • Eco-Friendly Practices: We stand for a green future, promoting actions that protect our planet for today and tomorrow.
  • Equality for Everyone: We advocate for a marketing world as diverse as the real one, where everyone is seen, heard, and valued equally.

We engage only with companies and individuals who resonate with our deep-seated values of transparency and integrity, sustainability and responsibility, and equality and inclusivity. Our commitment to these principles is non-negotiable. If a potential partner does not share these foundational beliefs, we respectfully decline the collaboration.

This approach ensures that every project we embrace is more than just work; it’s a step forward in our quest for a marketing landscape that is ethical, responsible, and inclusive. We’re on a mission to not only lead with innovative marketing solutions but to also foster a movement towards practices that are genuinely transformative and aligned with making a positive impact on society and the environment.

Interested in crafting a future where marketing is not only impactful but also ethical and sustainable?

Connect with us at Ljus Consulting: https://www.ljusconsulting.com/

Let’s join forces to bring the ‘Just Marketing’ principle to life and create campaigns that truly make a difference.

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Ljus Consulting
Ljus Consulting

Ljus Consulting owns the 'Just Marketing' principle, a holistic approach defined by simplicity, ethical practices, sustainability, and inclusivity.