digAre you ready to run a multi-prong marketing campaign?

Whether you are in software or banking, when you launch a new campaign or product, you need to utilize marketing to build awareness for your brand and to expand your consumer base. Marketing expert and digital agency, LLT Group, goes over the requirements of pulling off a successful multi-pronged marketing campaign.

Establish Your Platform

When you consider marketing a product or service, your first instinct might be to choose only one of the many traditional platforms to advertise on: television, print, radio, outdoor, etc. However, with the steep rise in digital media, employing a multi-prong marketing approach will mean utilizing both traditional and modern marketing tools and platforms to fully penetrate your target market: this is multi-prong marketing. As LLT Group suggests, the best marketing strategy is a comprehensive one. There are several things you will need to consider before you start planning your marketing campaign.

Create a Budget

The first thing to consider is budget. The needs of your company and organization will require resources like time, planning, strategy, and systems, and budget and other resource constraints are always a factor in determining what strategies a company is able to implement at any given time. Being able to define budget will allow you to scale your efforts to ensure a maximum return.

Goals and Strategies

LLT Group reminds that the goals and strategies of each platform are not and should not be the same. Audiences engage differently with each platform and this produces different results. You can’t expect the inner workings of each platform and their results to be the same or even compare. Instagram, for example, is a visual platform that requires striking aesthetic content, whereas LinkedIn requires business-driven content.

Techniques

One of the tried and tested techniques for marketing is through e-mail marketing. Building your e-mail list is one of the most important tools you will ever possess, as it connects you with an audience that has already shown a vested interest in your products. If you have a geographic target market, snail mail is another viable option to diversify your marketing campaign. You might consider adding a postcard to the mix with visually appealing material that someone might consider putting on their fridge.

Another option is through paid advertising. Whether you use a billboard, subway advertising posters or promotional ads on Facebook or Instagram, you need to ensure you are hitting your target market. When you begin formulating your marketing plan, you will need to consider your audience. Don’t forget that you will need to have a system in place to track the success of these campaigns. Tracking social media, website and conversion metrics will aid in making informed decisions in the future about which platforms provided the greatest overall return.

Unsure where to start? We suggest getting in touch with LLT Group, with locations in Chicago, Boston, and Los Angeles, they have all of the best advice for producing a custom marketing plan for you and your business.