With today’s innovative technology, it is no longer acceptable for businesses to have sub-par UX web design. UX or “user experience” is a fundamental component to customer satisfaction and engagement, and seeks to improve an individual’s online experience. Many businesses are continuously upping the ante in terms of visibility and those who lag behind risk losing to their competitors. LLT Group, a digital agency focused on UX / UI and strategic development, delves into the importance of user experience in web design and how you can improve this aspect of your business.
What Is User Experience?
LLT Group defines UX, or user experience, as an objective — to create enjoyable and frictionless experiences for the users of your website. Optimal UX improves visibility, increases conversions, and creates a loyal consumer base. Individuals who have a positive interaction with your brand are more likely to purchase your product/service.
Bad UX Is Costing You Business
Did you know that a single second of delay in your page response can decrease user satisfaction by 16%? Poor loading times directly affect user experience and recent studies show that a slower page response leads to an increase in page abandonment.
LLT Group claims that it is also essential that companies make their web pages easy to navigate. A strong sense of direction makes it easy for viewers to find the information that they need. Similarly, excellent site navigation increases traffic by keeping users interested and engaged. It is also important to keep the user journey in mind. Navigation isn’t only about simplicity, it tells the story throughout the content to guide the user.
Finally, not having a mobile-optimized website will also cost you, since many users now use their mobile phones to browse online — this is the reason why Google indexes websites for search engines based on mobile versions first.
Ultimately, UX design is a cohesive process and although requires an extensive amount of research, it is paramount to the long-term success of a company.
Tips for Great UX Web Design
According to LLT Group, the first step you should take is to make sure you have a clear understanding of what your users need when they come to your website and why they are there in the first place. Based on this information, you can design a seamless buyer’s journey and translate this into a positive experience for your users.
For example, if you know that users need to go through a large quantity of information to learn about your product or service, make this information readily available through accessible links. it is important to provide small digestible chunks of information with opportunities to learn more through those accessible links. By doing this, it reduces the chance of the user being overwhelmed early on in the process and creates a pace of information that guides them to a conversion.
Here are other factors LLT Group urges you to consider:
- Optimization for mobile users
- Accessibility — be careful with color, contrast, and text size
- Minimize distractions
Lastly, ensure that you incorporate ways to track user satisfaction in order to stay aware of UX issues and update your site when needed. LLT Group states that being aware of your current UX is key to succeeding online and keeping your customers satisfied. For more information on LLT Group’s services, visit https://www.llt-group.com.
