Why Small Teams Need Powerful Agency Partnerships
Partnering with a highly successful digital agency is a proactive means to create brand awareness and generate a potential client base. Keeping a small team has many benefits, such as low overhead and tighter communication, but this comes at the price of the plural expertise that is available via a large number of employees. Partnering up with specialized agencies enables businesses to gain many benefits of larger teams without all the drawbacks. LLT Group, a digital agency focused on UX / UI and strategic development, outlines the top reasons why small business teams should partner up with powerful agencies today.
Access Up-To-Date Expertise
According to LLT Group, digital agencies pride themselves in staying up to date with the industry standards. This means that you can leave the research and development up to them while you let your small team focus on what they do best.
Agencies assess brand needs to correspond with designated budgets and time frames. Full service agencies will develop a comprehensive plan of action and then work diligently to deliver optimal results.
Recent statistics show that only 14% of businesses run marketing campaigns across all channels, even though 95% of marketers understand the value of multi-channel targeting. Hiring a marketing agency who specializes in multi-channel targeting is a great way to gain traction.
Achieving this in-house would require your team to do the following:
- Research the latest marketing strategies
- Spend hours developing campaigns for all relevant channels
- Launching the campaign
- Tracking progress for the campaign
While your team does this, they cannot focus on putting their own expertise to good use.
Simple Solution to Quick Growth
Partnering up with agencies is the best way to scale your business while staying flexible with your small team, states LLT Group. When hiring teams of experts to fill in the need for new expertise — such as marketing, content creation, or web development — you will need to invest resources into putting teams together and your tasks would include:
- Finding experienced candidates
- Work out salaries and benefits
- Extensive training
- Locating office space
Additionally, LLT Group warns about the risks of employee turnover when scaling your team. If one or several employees you have hired were not the right fit, you will have wasted valuable resources and will need to go through the same process to find replacements.
This is where agency partnerships have the advantage — they don’t require salaries, training, or office space, and because you are not hiring agencies as employees, switching from agency to agency in the case of a wrong fit requires much fewer resources.
This also takes into account the fluctuation of your market — if you require growth during a certain period, but want to scale down afterward, agencies can provide the manpower you need.
Concluding Thoughts: Creative Solutions from Industry Seniors
When you partner up with agencies, you get access to a diverse team of creative individuals. According to LLT Group, agencies are constantly inventing creative solutions for their partners. Their services include:
- Branding
- Graphic design
- Search engine marketing
- Web design and development
- Traditional marketing
These industry seniors can bring new ideas to the table and provide a fresh perspective for your business while enabling you to stick to a small team.
