How to do a Competitor Intelligence Research using a chatbot (2017)
Chatbots are without a doubt considered the “Future of Communication” hence you probably heard a lot about them. According to the Facebook’s VP of Messaging Products, their platform reached the astonishing number of 34,000 chatbots by the end of 2016. Are you wondering where and how this phenomenon started?
The answer might surprise you.. it started in China in a famous social messaging company — WeChat. They had a chatbot platform since 2013! Compared to WeChat — Facebook Messenger bots, Twitter bots, Telegram bots and Slack bots are just toddlers growing up in the presence of an elder.
At F8 2017 (the famous Facebook conference), Facebook launched Messenger 2.0 with the intention to encourage brands to further enable & enhance chat support.
The steady rise and adoption of chatbots have helped Facebook Messenger increase interactions between businesses and people. With a staggering reach of 1.2 billion users, there are 2 billion messages exchanged between brands and their customers on a monthly basis.
What does this have to do with Competitor Intelligence Research?
Meet GrowthBot — a marketing chatbot built by the CTO of Hubspot, Dharmesh Shah.
Growthbot is your personal marketing assistant. It helps you to become more efficient by placing commonly asked questions and instead of googling them, GrowthBot pop-ups the response right away for you.
Did you ever need to quickly check what’s the domain authority of a certain website, wanted to find out what PPC keywords is your competitor buying, what marketing software is a company using or maybe you were curious which posts were most shared from a company blog?
Welcome to Competitor Intelligence tool at your fingertips.
Chief, show me the magic..
Okay, let’s look at some specific questions. We will start with simple ones.
Write: Company info about buffer.com
Wow! That’s quite a few information, but this is only a glimpse of what GrowthBot can do. Let’s dig deeper!
What keywords does buffer.com rank for?
That’s more useful already. Did you realize you can perform such keyword analyses of your competition when you are expanding to a new market?
So what about the paid keywords?
What ppc keywords is buffer.com buying?
Baaam! Now you have the TOP 10 PPC keywords your competitor is buying (including price!).
GrowthBot can help you research organic and PPC keywords of your competition on foreign markets.
Let’s dig deeper and look at which marketing software is Buffer is using.
What marketing software does buffer.com use?
Pretty cool! Let’s look which blog posts were really successful for Buffer.
Show me top posts from buffer.com
You get a list of the most popular articles and you can jump directly to the blog right from Messenger. You even see how many times was the blog shared.
There’s a lot more what GrowthBot can do. It can connect directly to your Google Analytics or Hubspot account and show you organic traffic stats for the last week or other metrics.
So how can you use it?
You can talk (chat) to Growthbot on Facebook Messenger or on Slack.
If you want to learn more about GrowthBot, check out its website http://growthbot.org/ or simply go to Messenger, start a conversation with Growthbot a ask.. “What can you do?”.
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