Boost your Online Presence with Content Marketing
Constructing the content helps grow your engagement which is essential to reach out. Building your online presence strategically and consistently will lead to conversions, sales, leads, and not to forget, customer brand loyalty.
According to Influitive, “Customer engagement isn’t only for current customers. It begins the moment a potential buyer spots a mention of your company on social media, or hears about your product from a peer in their industry.”
Marketing The Right Way
While some may say email marketing has gone out of style, most successful brands still adopt this strategy as it is easier to reach out to the audience when compared to social media. Social media creates awareness while email marketing makes them want to look further into the brand, the products and services provided, locations, and range. According to statistics, 3.7 billion email users were present in 2017. Now that is a large number of potential customers you are reaching out to! However, DO NOT SPAM! Sending too many mails create a sense of discomfort amongst the readers and that can lead to unsubscribing to your mails. So be smart and thoughtful when sending out mails.
Invest in Blogging
As the most profitable content marketing activity, it has become the perfect way to market. Create content that will generate interest and increase readers. Having original content posted on a regular basis will be the easiest way to succeed in blogging.
Feature Others Expertise
Featuring others expertise may seem like promoting them than yourself however if you notice Huda Kattan, the one behind the world famous brand Huda Beauty, she features videos of other make up artists and beauty gurus while also posting her own. This helped her in gaining engagement and followers as every make up artist wished to be featured. In no time, she had her own brand of cosmetics and eyeshadow palettes that took the world by storm. It is more like mutual marketing.
Improvise on Content
A lot of work, time, and expertise is required to create good content graphics, interviews, and writing. With good quality and a unique way of posting and portraying the brand and the content can attract more attention.
Personalize to Your Audience
Individual personalization would be way too hard so try to personalize by audience segment based on general data. This helps in cutting through ads and messages that the audience goes through on a daily basis as there is a personalized communication performed. Various ways are present to be personal in the content:
- Blog posts on a part of your audience personas
- Using dynamic content
- Personalizing email marketing with the name of the receiver and a greeting.
Don’t get too personal as it may come off as creepy and stalk-like!
Having a strong online presence forms better results in content marketing. This helps in improving the marketing without any additional efforts. Once there is a solid base of audience and readers, the content will start to soar upwards. It eventually would lead to sales so start building up, implement these tips, and get the best out of your content marketing.
