Let’s Talk About: E-Commerce
Bringing Millennials to the E-Commerces
Lock&Stock, through its Lock&Offers portal, is the only rewards application in the UAE to offer partners an option for ecommerce integration. Lock&Offers online based partners include some the UAE’s most popular brands, such as Zomato, Careem and Talabat. The three aforementioned titans combine for over two thousand student redemptions.
Now, with increasing frequency, brick and mortar brands looking to push their ecommerce sales are turning to Lock&Offers for results, with Kinokuniya and Freedom Pizza being chief among these.
This is really no surprise however. Lock&Stock is a free mobile app that rewards the UAE’s students for not using their phones in class. Through its Lock&Offers portal, it allows students to redeem their rewards for offers and discounts from its partners.
In its seven months of existence, Lock&Stock has over twelve thousand registered students, and is growing at over twenty percent, month over month. This is its biggest selling point. By virtue of its target demographic, Lock&Stock is perfectly placed to push its partners’ online sales, simply because its millennial / student audience is, statistically speaking, the demographic most prone to making online purchases.
According to big data aggregator BigCommerce;
The average millennial spends six hours a week shopping online, while 67% of the millennial demographic says they prefer shopping online as compared to in-store.
Lock&Offers is a free to use platform for partner brands, and offers marketers and advertisers direct promotional access to the UAE’s millennial demographic. If utilized to its fullest potential, it has the ability to build tremendous brand loyalty for its partners. This is because, while the students using the app are rather limited in their purchasing power in the present, they will go on to become the future of the UAE’s workforce, and therefore the future of the consumer market. Lock&Offers allows brands to cultivate these customers at an early age.
