First Impressions Matter: Discover LockTrip’s Splash Pages

We are happy to announce the addition of a new tool to our existing marketing capabilities: Splash Pages!

Earlier this year we started with various performance marketing strategies as well as retargeting campaigns that contributed significantly to the booking volumes on the LockTrip marketplace. Since the start of the campaigns, we managed to roughly double the booking rate and improve the retention of users.

Splash pages are a new tool that we are adding to our existing marketing capabilities and which will further broaden our campaigns. These pages are designed to improve conversion rates by highlighting the key benefits of the LockTrip marketplace in a visually appealing design.

They also come with a very strong call to action, presenting the user with a sign-up module before exploring the available offers. Through this, we hope to use the moment of highest curiousity to boost the chances of a sign-up, which is the biggest barrier of the existing user onboarding flow.

The system is built with the flexibility to dynamically use a large number of templates and is omnipotent in the context of supporting any destination available on LockTrip.com. Whether it is a flagman destination like New York or a tiny village in the French Alps, the splash page system is a complex engineering feature that empowers the entire front-end of LockTrip and aims to improve the competitiveness of the marketplace.

As a start, there are two variations of the splash pages, which allows us to further broaden the spectrum of campaigns. One is the pop-up splash page that appears at the center of the screen and presents all import information in a dedicated window. One example is shown below, for the city of London:

You will notice several informational elements:

• Destination name and a suiting visual
• Inventory size of the destination (total database)
• Maximum estimated discount
• A selection of 3 hotels that have a strong combination of great ratings, high discount and proximity to the destination center
• Brief summary of the LockTrip benefits
• Call to action for a sign-up

The second variant is a full-screen splash page that puts a stronger focus on the visual element and comes with an expanded sign-up module. Contrary to the pop-up version, this page can not be closed other than through a login/sign-up. That’s also why the module is expanded by default, which saves one additional click.

The splash pages are automatically created based on the destination. As a result, everything you see is dynamically put together, including the background visual, the headline text, inventory count, achievable discount and the selection of the 3 hotels along with their individual information.

This allows for a very high flexibility and turns them into a general-purpose tool. In essence, they can serve as a seamless extension to any destination-specific campaign, with no additional overhead or preparation time.

That being said, you don’t need to worry about splash pages popping up every time you make a search. They only appear when:

• The search is made via a special campaign link that triggers the splash page
• You are NOT logged into the marketplace

This combination will ensure that only new audiences are exposed to the splash pages during their first visit on the marketplace. It will not annoy existing users.

Strengthening the Tool-Set of Affiliates

We are planning to open up the splash-page functionality so that it can be used by affiliates as well. This would further strengthen capabilities and potentially improve conversion rates, when used as part of a broader strategy.

Our goal is to release a tool that would make it possible for affiliates to generate a custom splash page for any destination they need — and of course to automatically integrate their referral cookie as part of it! We expect to publicly release the tool later this year, in a separate announcement.

What do you think about this new tool? Let us know in the community chat!

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LockTrip is a blockchain-based travel marketplace that allows users to save up to 60% on their bookings by cutting out middlemen. Every booking burns LOC proportionally to its booking value, continuously reducing its total supply.