LockTrip Academy — Identify Your Target Audience
Two new sections have been published at LockTrip Academy about choosing your strategy and identifying your target audience. These two conclude section 2.
Based on the work done in the previous sections 2.1–2.3, you are now able to decide on your path. No worries though, there is no wrong decision!
As a final step you should then analyze your target audience in order to come up with optimized messaging. This is a critical step, which is often neglected.
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LockTrip is a blockchain-based travel marketplace that allows users to save up to 60% on their bookings by cutting out middlemen. Every booking burns LOC proportionally to its booking value, continuously reducing its total supply.
