LockTrip Reports a 127% Increase in Volumes for December 2023
Welcome to LockTrip’s booking report for December 2023! Last month was another strong one, especially for the more fundamental metrics such as core bookings and number of unique users who placed a booking. Let’s dive into it!
Note: Cancelled bookings are not included in our reports.
Room-Nights Booked
A total of 1,149 room-nights were booked through the LockTrip.com marketplace in December, growing by a whopping 118% year over year!
Booking Volume (EUR)
Looking at the booking volumes for the month, a total of 159,000 EUR were recorded, marking the third best result ever! Year over year, volumes grew by an impressive 127%!
Share of New Lead Bookings
“New Lead Bookings” are defined as placed within 30 days after registration. Thus measuring the contribution of newly acquired users to the total performance.
Reaching 41% in the month of December, the momentum for new user acquisition continues to be strong.
Core Bookings
“Core Bookings” are defined as reservations that are made by users with at least six months of membership history.
This metric helps us identify the long-term booking trends and cumulative potential of the existing user base. By focusing only on older accounts, we are able to filter out the short-term volatility arising from marketing campaigns and other factors.
December marked a strong result, despite being a slower month historically.
Most Booked 10 Countries
This chart is pretty self-explanatory. The top 10 countries booked by room-nights! European contries continue to dominate this ranking.
New Referrals
“New Referrals” are defined as users who are assigned to a LockTrip affiliate and verified their email address.
As can be seen, the affiliate activity can be quite dynamic, with a healthy progression. Throughout the entire year of 2023, every month had at least 500 new referrals registered.
New Verified Users
Looking at the broader picture including all users, we see a much clearer shift starting with January 2023. The rate of user acquisition more than doubled this year, thanks to the ongoing marketing campaigns.
December marked a very strong result, considering that activity is muted during the holiday season. Compared to the same month of the previous year, sign-ups grew by 196%.
Total Verified Users
As a result, the total number of verified users on the marketplace surpassed 111,000.
Monthly Unique Paying Users
“Unique Paying Users” is defined as the number of users who made at least one booking during the month (excluding cancellations).
Here we see another strong result with 314 unique paying customers — the third best result ever!
Total Unique Paying Users
Looking at the broader picture, we are closing in on 4,000 unique paying users on the marketplace — an important milestone as we keep reaching new audiences.
That’s it for the month! The next monthly report is scheduled for February 16!
👉 Join the LockTrip Community
LockTrip is a blockchain-based travel marketplace that allows users to save up to 60% on their bookings by cutting out middlemen. Every booking burns LOC proportionally to its booking value, continuously reducing its total supply.
