LockTrip Reports a 29% Increase in Booking Volumes for April 2024
Welcome to LockTrip’s booking report for April 2024! Last month was a moderately strong one, showing good results for metrics such as the booking volume (+29% YoY) and the number of core bookings (+49% YoY). Let’s dive into it!
Note: Cancelled bookings are not included in our reports.
Room-Nights Booked
A total of 1,015 room-nights were booked through the LockTrip.com marketplace in April, in line with previous levels but below the numbers seen in the first two months of the year.
Booking Volume (EUR)
Looking at the booking volumes for the month, a total of 196,000 EUR were recorded, marking one of the strongest months to date. Year over year, volumes grew by a notable 29%.
Share of New Lead Bookings
“New Lead Bookings” are defined as placed within 30 days after registration. Thus measuring the contribution of newly acquired users to the total performance.
Reaching 29% for the month of April, the rate of new user acquisition experienced a slight decline relative to the previous months. This is likely attributable to the restructuring of some of our marketing campaigns.
Core Bookings
“Core Bookings” are defined as bookings that are made by users with at least six months of membership history.
This metric helps us identify the long-term booking trends and cumulative potential of the existing user base. By focusing only on older accounts, we are able to filter out the short-term volatility arising from marketing campaigns and other factors.
April reached the third best month to date, growing by 49% year over year! The continued growth shows that the marketing campaigns achieve lasting conversions and expand our core user base.
Most Booked 10 Countries
The top 10 countries booked by room-nights! European countries continue to dominate this ranking, with Italy remaining at the top position, followed by three more Mediterranean countries.
New Referrals
“New Referrals” are defined as users who are assigned to a LockTrip affiliate and verified their email address.
Affiliate activity can be quite dynamic, but the chart shows a healthy progression throughout the past two years. The year of 2024 started on a high level, achieving four very strong months in sequence.
We do anticipate reduced numbers in the near term as stronger anti-abuse measures are going into effect. These should mostly impact non-genuiene referral acquisition while protecting our core contributers.
New Verified Users
Looking at the broader picture including all users, we see a clear shift starting with January 2023. The rate of user acquisition more than doubled since then, thanks to the ongoing marketing campaigns.
April was slightly impacted by the restructuring of some of our marketing campaigns, closing the month with 4,269 new verified users.
Total Verified Users
As a result, the total number of verified users on the marketplace reached 131,000.
Monthly Unique Paying Users
“Unique Paying Users” is defined as the number of users who made at least one booking during the month (excluding cancellations).
338 unique customers placed at least one booking. Despite a small sequential drop, this puts April among the strongest months to date.
Total Unique Paying Users
Looking at the broader picture, we now have more than 4,900 unique paying users on the marketplace — approaching the magical milestone of 5,000!
LOC Burns
The total number of burnt LOC surpassed 195,000 by the end of April. In addition to that, more than 33,000 LOC were waiting to be burnt once the customers check into their hotels. Thus surpassing a combined 228,000 LOC!
That’s it for the month! The next report is scheduled for June.
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