LockTrip Reports a 37% Increase in Booking Volumes for March 2024
Welcome to LockTrip’s booking report for March 2024! Last month was a moderately strong one, showing good results for metrics such as the booking volume (+37% YoY) and the number of core bookings (+36% YoY). Let’s dive into it!
Note: Cancelled bookings are not included in our reports.
Room-Nights Booked
A total of 1,095 room-nights were booked through the LockTrip.com marketplace in March, in line with previous levels but below the last two months.
Booking Volume (EUR)
Looking at the booking volumes for the month, a total of 193,000 EUR were recorded, marking one of the strongest months to date. Year over year, volumes grew by a notable 37%!
Share of New Lead Bookings
“New Lead Bookings” are defined as placed within 30 days after registration. Thus measuring the contribution of newly acquired users to the total performance.
Reaching 37% in the month of March, the momentum for new user acquisition continues to be strong, recovering from the slight drop in the previous month.
Core Bookings
“Core Bookings” are defined as bookings that are made by users with at least six months of membership history.
This metric helps us identify the long-term booking trends and cumulative potential of the existing user base. By focusing only on older accounts, we are able to filter out the short-term volatility arising from marketing campaigns and other factors.
March ranked among the top 5 months to date, growing by 36% year over year!
Most Booked 10 Countries
The top 10 countries booked by room-nights! European countries continue to dominate this ranking, with Italy claiming the top position, followed by two more Mediterranean countries of Malta and Spain.
New Referrals
“New Referrals” are defined as users who are assigned to a LockTrip affiliate and verified their email address.
Affiliate activity can be quite dynamic, but the chart shows a healthy progression throughout the past two years. The year of 2024 started on a high level, achieving three very strong months in sequence.
New Verified Users
Looking at the broader picture including all users, we see a clear shift starting with January 2023. The rate of user acquisition more than doubled since then, thanks to the ongoing marketing campaigns.
March marked the continuation of the trend, surpassing 5,000 newly registered users.
Total Verified Users
As a result, the total number of verified users on the marketplace reached 127,000.
Monthly Unique Paying Users
“Unique Paying Users” is defined as the number of users who made at least one booking during the month (excluding cancellations).
361 unique customers placed at least on booking — making it the third strongest month on record!
Total Unique Paying Users
Looking at the broader picture, we now have more than 4,750 unique paying users on the marketplace — an important milestone as we keep reaching new audiences.
LOC Burns
The total number of burnt LOC surpassed 174,000 by the end of March. In addition to that, more than 37,000 LOC were waiting to be burnt once the customers check into their hotels. Thus for the first time breaching the combined 200,000 LOC mark!
That’s it for the month! The next report is scheduled for May.
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