LockTrip Reports a 51% Increase in Booking Volumes for February 2024
Welcome to LockTrip’s booking report for February 2024! Last month was another strong one, especially for metrics such as the booking volume (+51% YoY) and the number of core bookings (+92% YoY). Let’s dive into it!
Note: Cancelled bookings are not included in our reports.
Room-Nights Booked
A total of 1,480 room-nights were booked through the LockTrip.com marketplace in February, growing by 24% year over year and marking the second strongest month to date!
Booking Volume (EUR)
Looking at the booking volumes for the month, a total of 205,000 EUR were recorded, reaching the level seen during the unusually strong month of October! Year over year, volumes grew by a notable 51%!
Share of New Lead Bookings
“New Lead Bookings” are defined as placed within 30 days after registration. Thus measuring the contribution of newly acquired users to the total performance.
Reaching 35% in the month of February, the momentum for new user acquisition continues to be strong, albeit slightly lower when compared to the previous months.
Core Bookings
“Core Bookings” are defined as bookings that are made by users with at least six months of membership history.
This metric helps us identify the long-term booking trends and cumulative potential of the existing user base. By focusing only on older accounts, we are able to filter out the short-term volatility arising from marketing campaigns and other factors.
February marked the second strongest month on record, growing by 92% year over year!
Most Booked 10 Countries
The top 10 countries booked by room-nights! European countries continue to dominate this ranking, with Germany entering the ranking at the 8th position.
New Referrals
“New Referrals” are defined as users who are assigned to a LockTrip affiliate and verified their email address.
Affiliate activity can be quite dynamic, but the chart shows a healthy progression throughout the past two years. The year of 2024 started on a high level, achieving two very strong months in sequence.
New Verified Users
Looking at the broader picture including all users, we see a clear shift starting with January 2023. The rate of user acquisition more than doubled since then, thanks to the ongoing marketing campaigns.
February marked the continuation of the trend, reaching almost 5,000 newly registered users. Compared to the same month of the previous year, sign-ups grew by 32%.
Total Verified Users
As a result, the total number of verified users on the marketplace reached 122,000.
Monthly Unique Paying Users
“Unique Paying Users” is defined as the number of users who made at least one booking during the month (excluding cancellations).
383 unique customers placed at least on booking — reaching the second strongest month on record!
Total Unique Paying Users
Looking at the broader picture, we now have more than 4,500 unique paying users on the marketplace — an important milestone as we keep reaching new audiences.
LOC Burns
The total number of burnt LOC surpassed 156,000 by the end of February. In addition to that, more than 32,000 LOC were waiting to be burnt once the customers check into their hotels.
That’s it for the month! The next report is scheduled for April.
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LockTrip is a blockchain-based travel marketplace that allows users to save up to 60% on their bookings by cutting out middlemen. Use your LOC token on the marketplace to secure an additional 5% discount (coming soon)!
