LockTrip Reports a Record 285,000 EUR Booking Volume for January 2025
Welcome to LockTrip’s booking report for January 2025! Last month was a strong one, posting record results for key metrics such as the booking volume (285,000 EUR) and core bookings (+10%). Let’s dive into the report!
Note: Cancelled bookings are not included in our reports.
Room-Nights Booked
A total of 1,814 room-nights were booked through the LockTrip.com marketplace in January, marking a new record and almost twice the number of the previous month.
Booking Volume (EUR)
Looking at the booking volume for the month, a new record performance of 285,000 EUR was achieved, supported by a strong average booking value, resulting in a growth rate of 13% year over year.
Share of New Lead Bookings
“New Lead Bookings” are defined as placed within 30 days after registration. Thus measuring the contribution of newly acquired users to the total performance.
Dropping to 28% in the month of January, the temporary pause in marketing campaigns is clearly reflected. Although the campaigns were resumed in the second half of the month, there is usually a lag effect until the conversions start to materialize.
Core Bookings
“Core Bookings” are defined as bookings that are made by users with at least six months of membership history.
This metric helps us identify the long-term booking trends and cumulative potential of the existing user base. By focusing only on older accounts, we are able to filter out the short-term volatility arising from marketing campaigns and other factors.
Core bookings in January continued on a very strong trajectory, surpassing the previous record by 10%. This metric highlights that the record booking volume for the month was mainly driven by returning customers, especially when considering the previous chart showing low bookings from new users.
Most Booked Countries
Looking at the destination breakdown, we see a very strong performance of Cyprus — reaching 190 room-nights in a single month. Mediterranean countries dominate all three podium positions, indicating that travellers are starting to book their spring vacations. A special mention goes to the rare appearance of Peru in the 10th spot, reaching 71 room-nights booked.
New Referrals
“New Referrals” are defined as users who are assigned to a LockTrip affiliate and verified their email address.
Referral acitvity (which includes influencer campaigns) has seen a rebound from the slow month of December, reflecting the resumption of the influencer campaigns.
New Verified Users
As a result we saw more than 8,000 new members join the LockTrip family, marking the continuation of the positive trend seen in the second half of 2024.
Total Verified Users
The total number of verified users on the marketplace surpassed 199,000 — just shy of the 200k milestone!
Monthly Unique Paying Users
“Unique Paying Users” is defined as the number of users who made at least one booking during the month (excluding cancellations).
419 unique customers made bookings in January, marking the second best month to date.
Total Unique Paying Users
Looking at the broader picture, we surpassed 6,800 unique paying users on the marketplace for the first time!
That’s it for the month! The next report is scheduled for March.
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