LockTrip Reports a Record 320,000 EUR Booking Volume for February 2025
Welcome to LockTrip’s booking report for February 2025! Last month was a strong one, posting record results for key metrics such as the booking volume (320,000 EUR) and room-nights (1,828). Let’s dive into the report!
Note: Cancelled bookings are not included in our reports.
Room-Nights Booked
A record of 1,828 room-nights were booked through the LockTrip.com marketplace in February, marking a new record and a 27% increase over the same month last year.
Booking Volume (EUR)
Looking at the booking volume for the month, a new record performance of 320,000 EUR was achieved, supported by a strong average booking value, resulting in a growth rate of 61% year over year.
Share of New Lead Bookings
“New Lead Bookings” are defined as placed within 30 days after registration. Thus measuring the contribution of newly acquired users to the total performance.
Recovering to 40% in the month of February, the temporary drop due to the pause of marketing campaigns has been reversed. Although the campaigns were resumed in the second half of January, there is usually a lag effect until the conversions start to materialize.
Core Bookings
“Core Bookings” are defined as bookings that are made by users with at least six months of membership history.
This metric helps us identify the long-term booking trends and cumulative potential of the existing user base. By focusing only on older accounts, we are able to filter out the short-term volatility arising from marketing campaigns and other factors.
Core bookings in February continued on a strong trajectory, growing by 11% year over year. This metric highlights that the record booking volume for the month was also supported by returning customers.
Most Booked Countries
Looking at the destination breakdown, we see an astronomical performance of Cyprus — reaching more than 500 room-nights in a single month! Cyprus was also a rising star in our last report, where it gained the top position with 190 room-nights.
A special mention also to China and Argentina, which are both irregular appearances in the top ranking.
New Referrals
“New Referrals” are defined as users who are assigned to a LockTrip affiliate and verified their email address.
Referral acitvity (which includes influencer campaigns) has continued its rebound from the slow month of December, reflecting the resumption of the influencer campaigns.
New Verified Users
As a result we saw more than 8,000 new members join the LockTrip family, marking the continuation of the positive trend seen in the second half of 2024.
Total Verified Users
The total number of verified users on the marketplace surpassed 207,000 — raising above the magical milestone of 200k!
Monthly Unique Paying Users
“Unique Paying Users” is defined as the number of users who made at least one booking during the month (excluding cancellations).
425 unique customers made bookings in February, marking the second best month to date.
Total Unique Paying Users
Looking at the broader picture, we surpassed 7,000 unique paying users on the marketplace for the first time!
That’s it for the month! The next report is scheduled for April.
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