Next steps — Marketing Strategy!
With less than 4 days left in our token sale, having secured our soft cap of $2M, and raised over $3.6M, we are focusing on our next step - increasing the exposure of our marketplace!
Being immersed in a super competitive (online booking) industry, where price and customer experience/support is second to none, we face a tough challenge when it comes to positioning ourselves in the market.
We are well aware that with a $3M capital, competing with the likes of Airbnb and Booking.com via direct marketing is a no go.
According to Tnooz , The Priceline Group, covering the Booking. com, Kayak, Agoda, Rentalcars, Opentable and Priceline brands, increased its outlay on performance advertising by 27% between 2015 and 2016 and splashed out a $3.5 billion on marketing in 2016.
What is our marketing strategy ?
Leveraging blockchain technology and our 0% commission, we’ve seen a lot of interest from hosts.
“Our aim is to attract hotels and property owners, as they see a great value in our[LockChain.co] service, which removes the 20% commission that is charged on their gross revenue.” — Nikola Alexandrove, Founder.
Do you recall how Airbnb started?
Engage with customer, grow inventory and generate high value supply, to the end users. Our approach is very similar!
The aim is to promote ourselves through content marketing(via channel marketing), where users will mention us, aka word of mouth.
Uber, Revolut, Whatsapp and even Facebook grew exactly the same way!
Our interest is not to squeeze profits from company operations. We can operate at break-even, as long as we are growing in market share.
The final goal is to increase the circulatory demand for the tokens, and provide a service that is attractive to both guests and hosts.
We’ve consistently been validated by hoteliers themselves! (apologies for the bad English):
Our next steps are:
Onboard channel and property management software (such as Fantasticstay.com)
Hire a team of local representatives to engage with guests and hosts
Grow the value of LockChain through all channels.
The marketplace will be ready by early 2018, where we will allow properties to list themselves.
We are here to stay!
For more information on LockChain, you can visit:
