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Why EdTech Loves Cohort Based Courses and You Should Too

Photo by Sigmund on Unsplash

Factors in Choosing Your Next Course

As you read this article, you might be in a place where you want to switch jobs, learn a new skill, meet industry leaders; you know the drift.

Cohort Based Courses

A cohort-based course is a program that’s structured for a learning outcome and is taken by a group of students (a cohort) at the same time.

Why Do Cohort Based Courses Have a Higher Completion Rate?

  • The Cohort: Potentially the most important reason for why CBCs are doing so well right now. A lot of what defines the credibility of the course is driven by the people who are taking it. For example, if you know that Pesto Tech is selectively choosing the people it trains because it has to eventually place them as software developers with startups, you would imagine that most of the people who join the cohort are going to be aligned on that thought process and are going to work towards achieving that goal. When everybody’s motivation levels are close to what yours are, it will drive you to achieve your outcomes as well. Plus, the whole “competitive” aspect that companies have incentivizes students to “level up” while they are in the cohort. A typical batch at GrowthX will comprise of marketing managers (30%), product managers (30%), founders (30%) & aspiring product growth professionals (10%)
  • Money: Cohort based courses are not priced minimally the way courses on Udemy and Coursera are(which can be priced as low as INR 500). With short one week courses on Graphy costing anywhere between INR 2K to INR4K, longer courses such as Stoa School can cost as high as INR 2 Lakhs. So naturally, if you are to invest so much money in a course, you are more like to squeeze as much out of it as you can
  • Tools: While online CBCs are not new, the infrastructure that was available earlier sucks for education. People used to form communities on Facebook and engage with each other there. Well, that eventually evolved to use of tools such as Slack, Discord, and Google Meets to have a more collaborative community engagement space and live learning. And today, we have specific spaces such as Maven and Airtribe specifically built for Cohort Based Courses, which allows instructors to effectively launch and market their courses, along with engage their learners better
  • Tried and Tested: CBCs are tried and tested, for learners. Most people who have taken or are considering taking a CBC are people who have gone to schools and colleges, and have experienced the OG cohort based courses. So naturally there is a sense of familiarity when people are learning along with a group of people

When is a CBC a Right Choice for you?

A cohort based course is probably good for you if:

  • You want more engagement while you are learning and do not do well simply watching a stream of videos to learn
  • You have some more money to shell out for upskilling
  • You are willing to commit 2–3 hours everyday for a few weeks
  • You want to take a course in specific focus areas with like-minded people

CBC 4.0?

We are seeing that CBCs may now marry the elements of a traditional cohort based classroom (schools, colleges) and MOOCs.



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LoEstro Advisors

Advisory firm with sharp focus on Fundraise, M&A, and Strategic Consulting.