What is Personalized Marketing?
Do you remember the last hand-written letter you received from a business? What’s your opinion of that business? Would you tell others to shop there?
We live in a day and age where great customer service buys brand loyalty. In fact, quality customer service has become critical to a business’s survival. Outstanding customer service creates a connection that no product can. It drives an emotional response.
Personalized marketing works in the same way. It elicits an emotion from the consumer which ties back to the brand.
- Imagine receiving a picture from the college your son/daughter is attending. Your mind is put at ease as they’re pictured with their orientation group, smiles all around.
- Or envision you’ve bought a new suit. Days later you receive a handwritten letter, personally thanking you for your purchase, and for joining the “family”.
- Lastly, imagine you’ve just moved into a new home and you receive a postcard from your realtor. You see a picture of your family and are reminded of the day you bought the house you’ve since turned into a home.
Personalized marketing is the cherry on top of the consumer experience. By connecting with your clients on a personal level, you have cemented your brand on a level few others achieve. You now reap the reward of increased return customers, word-of-mouth leads, and an influx of five-star reviews.
Personalization means going beyond changing a name in an email template; it’s setting the foundation of a growing relationship between you and your customers. It shows you truly care about their individual experience. This means you’ll have to get creative, but a little creativity can be the difference between triggering a memory and getting lost in one.
Okay, time for a shameless plug — Loftly.io is your one-stop-shop to create and send personalized postcards for your business. Our 3 step process allows you to send a postcard from your phone in seconds. Just upload a unique photo, enter a promotion or message, and tell us where to send it!
