10 powerful tips for visual merchandising

Visual merchandising — Top 10 tips

Visual merchandising is the presentation of a store and its merchandise in such a manner that will allure your potential customers. It takes a lot to be a visual merchandiser — one needs to have extensive store design knowledge , highly creative and artistic skills.

Visual merchandising is a retail strategy that plays an important role in laying down customer experience and creation of brand identity.

1. Colour blocking or colour presentation : The colour wheel is used to show the relationship between three primary colours — red , yellow and blue. A lot of stores use this kind of presentation. Colour blocking is where use of colour is emphasised to support the merchandising of products.
2. Style presentation or Item presentation : This involves arranging the products by style or size. Drugstores , grocery stores , discount stores use this way of visual merchandising across all categories. Such presentation is useful for the customer as the merchandise is easily located.
3. Concept oriented presentation : The merchandise that is presented based on the core concept or idea of the store image. This approach encourages the customers to make additional complimentary purchases. Boutique layout stores would be an ideal example of concept oriented presentation.
4. Price Lining Presentation : Organising the merchandise according to price categories is price lining presentation. This method is helpful for customers to find the merchandise according to their budget.
5. Tonnage merchandising : Most customers equate large quantities with low pricing. Tonnage merchandising is done when large quantities of merchandise are displayed together.
6. Vertical merchandising : In this method the merchandise is placed vertically by using walls. Any store can effectively organise merchandise to follow the eye’s natural movement. Retailers take advantage of this tendency and suitably place high profit items or private labels at the eye level.
7. Cross merchandising : Cross merchandising is the practise of displaying products from different category so as the product will stand out or complement the merchandise.
8. Seasonal presentation : When the entire store is completely changed according to certain festivals eg: Diwali ,Eid , Christmas , etc.
9. Scent and music selections : Fragrance from essential oils and aromatic diffusers along with a good collection of music is also seen to set the customer’s mood for shopping.
10. Lighting presentation : Lights are also an important mood setter and create a desired ambience . Lighting could be soft , bright or produce colour washes. It helps in direct attention of the customer’s gaze.

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