According to the new facebook update, heres what you should be focusing on ..
As the new algorithm hits, brands and marketers need to shift from popularity and attention-driven content to content that creates substantial engagement.
- Publish High-Quality Content :
The algorithm change will make focusing on quality even more important. Use all available tools to track the performance of your content. Have an eye on what works well and what doesn’t. It’s easier to make decisions about your content strategy that way.
2. Post Interaction-worthy Content :
Interact with followers more like you would with your friends and you are sure to make a more meaningful impact. Reply to comments, talk to your followers. It will keep the conversation going and also push your posts up in the news feeds.
3. Focus on Your Audience’s Needs :
In order to adjust to the new Facebook algorithm, you will need to focus even more on the needs of your followers. In order to create meaningful interactions, you need to share things that are meaningful to others.
4. Encourage Your Audience to Follow Your Page :
Even if organic reach will be harder to achieve, people who follow your page will continue to see your content in their news feed. Actively ask customers, readers, website visitors and other potential audience members to follow your page.
5. Switch to live video :
Live video is one of the most effective types of content on Facebook. It averages six times more interactions than regular video clips.
6. Go for paid searches :
Since organic reach for Facebook pages has been declining for a number of years, many have turned to paid ads to make up for it. With Facebook further de-prioritizing content from pages and brands, it might be time to get educated on how to use Facebook ads effectively .
7. Harness the Power of Facebook Groups :
Facebook Groups are used by more than a billion people worldwide. For many, they are also one of the main reasons to be on Facebook.
As a consequence, groups represent the perfect way for building an audience and a community around your topic. People join them to have meaningful conversations, discuss issues and share their ideas and opinions.
Source : FB newsroom
