Best marketing strategies for startups in 2018 !
Lets face it , startups do have issues with marketing, especially if they don’t fully understand the role and timing involved in marketing. If said start-up is in a saturated market, marketing will in fact have a large impact on the success of your product and company. The rise of popularity in digital journalism and social media has given rise to an influx of digital marketing options, in addition to the traditional marketing avenues that have existed for decades. For startup business owners the myriad of marketing options can be overwhelming and confusing.
Another big factor is identifying your target audience? Are you a B2B or B2C startup? For instance, if you’re a startup specialising in enterprise level software, your target could range from lower tier IT/Project managers to some executives, but the fact is these are individuals who are on the lookout for better technologies to help improve their own businesses.
Here are a few tips , that startups could use to acquire clients ;
- Go for sponsored ads : Now we understand that social media is supposed to be free. And it is. But boosting a post on Facebook or promoting a tweet can greatly increase your reach and bring new customers and followers. And fortunately, you can run Facebook ads that won’t entirely break your budget.
- Online forums and social bookmarks : Online forums are a great place to drum up interest and drive free traffic to your website also contribute to LinkedIn groups, Twitter lists, Facebook groups, Quora / Reddit topics, create Youtube videos.
- Use the power of Facebook / Linkedin Groups : Find a Facebook Group devoted to small businesses in your area, or buying and selling in your area. They generally have a lot of local people as members, and your posts will generally appear on their wall, without having to friend them, if they haven’t changed their notifications.
4. Email marketing with a video twist ! Email marketing regularly sees an enormous 440% ROI when videos are used in it . Video can engage viewers at anywhere including Email, InMail and Social Media, but only if video is attractive, relevant and interesting for them.
5.Implementing SEO hacks : Startup marketers are asked to do more for less. They’re crunched from both ends and told to make the impossible happen. More often than not, projects are outsourced, because there just isn’t enough time in the day. That’s where my team comes in, and my least favourite — and commonly occurring — question when pitching marketing services to startups is, “We love the plan!
Logicspin Services LLC — thrives hard to work for startups with packages starting from $1 only , and yes we promise you that we wont compromise on the quality !
Marketing is an asset. You need to invest in marketing. You need to give it time to grow and prosper, not cut it off at the knees. Slashing a marketing budget only brings short term liquidity. What you’re really doing is shooting the future sales pipeline right in the foot. No leads means no sales, no sales means no money, and no money means see ya later.
