Boost your search rankings with Video Marketing !

According to Cisco, for 2021 it would take a full two years to watch all the videos circulating just in that one moment. Yes, it’s overwhelming, but it’s also impressive, and more importantly a huge opportunity.

Video has shown to dominate all other formats in terms of user engagement. Looking at the future , it’s safe to say that video is here to stay. Whoever you’re creating a video for, be it a giant organization or the little bakery in town, adding video to their site can have a ton of interests. No longer just a gripping add-on, video has become a key factor for anyone concerned with SEO, brand identification or conversion rates. Let’s see, how video marketing affects your site’s SEO? And how video marketing will help you in your marketing strategies?

Creating a video means the Creators, Publishers and Marketers need to realize what user is looking for and how eventually it can convert into CTR. Some tips to boost your site’s SEO with video.

Video SERP :

• Keep Your Video Short — Less than 4 minutes (engagement rates fall after 4–5 minutes).
• Create Rich-Video Snippets — This is the thumbnail beside the description of the content on the page. Follow this nitty-gritty guide to create a video sitemap.
• Transcribe Your Script — Even though Google is getting pretty darn good at parsing video content for meaning, transcribed text helps the spiders crawl your content for relevance.

High CTR :

• Embed Video Directly to Your Site — Don’t let your video host monopolize your traffic.
• Add Rich Video Snippets — Entice your readers into clicking with an engaging preview.

Reduce Bounce Rate:

• Embed Video “Above the Fold” — The fold is the imaginary line where users have to scroll to see additional content. On most browsers it’s around 600 pixels.
• Use Accurate Video Titles — Don’t deceive users with sensationalized headlines. No one likes being lied to and if they feel betrayed, there’s no way they’ll return for a second visit.
• Don’t Panic — A 50% bounce rate is ok.

Link-Building:

• Embed Your Video — Building links to YouTube won’t help your SEO.
• Focus Your Video on a Single Topic — Niche videos get shared.
• Create High Quality Video — Amateur video makes you look unprofessional.

Plenty of businesses are approaching towards video to publicise their brands, products and services. By now, most of marketers and business owners know that Video Marketing is prime factor for driving website traffic. So, if you are still not convinced, then check out these Video Highlights from Cisco Visual Networking Index: Forecast and Methodology, 2016–2021 . Thus , using Videos to present your content in a compelling manner can give your website and business visibility and attention it needs.

Logicspin Services LLC , offers several video marketing strategies to rank your keywords on video streaming sites . For more details write us at support@logicspin.in